Abandoned History: Chrysler and the Colt, Captive Economical Import Time (Part II)

Chrysler had its first involvement with Mitsubishi Motors Corporation in 1971. With a considerable stock purchase by Chrysler, the two companies’ long-lived captive import cooperation began. Introduced immediately to Americans in 1971 as the Dodge Colt, the nameplate was on its second generation by 1977. We pick up in the middle of that year, as third-gen Colts started to arrive from Japan. In the unusual arrangement, brand new (and differently sized) Colts were sold alongside second-gen Colts during the same model year.

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Abandoned History: Chrysler and the Colt, Captive Economical Import Time (Part I)

For over 20 years Chrysler offered various Mitsubishi offerings as rebadged captive import vehicles in the North American market. For a handful of years, a Colt at your Chrysler-Dodge-Plymouth-Jeep-Eagle-DeSoto-AMC dealer was the exact same one you’d buy at the Mitsubishi dealer across the street. Let’s take some time and sort out the badge swapping history of Colt.

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Buy/Drive/Burn: Mid-seventies Captive Imports

Today’s Seventies captive imports trio comes to us via suggestion by commenter MRF 95 T-Bird. He wants to see which of the Manta, Capri, and Arrow warrants a malaise era Buy. We’ll straddle two model years today, 1975 and 1976.

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Junkyard Find: 1982 Plymouth Sapporo
Chrysler began importing rebadged Mitsubishis to North America starting with the Colt in the 1971 model year, with more models being added as the decade progressed. By 1976, Plymouth shoppers could buy a Mitsubishi Lancer Celeste as the sporty Arrow; Plymouth Arrow and Dodge D-50 (later Ram 50) pickups, based on the Mitsubishi Forte, showed up here in 1979. So that those Dodge/Plymouth dealers would have a small personal luxury coupe to sell, the Japanese-market Galant Lambda hardtop was pressed into American service as the Dodge Challenger and Plymouth Sapporo for 1978. Sales continued through 1983, and I’ve found one of those final Sapporos in a yard south of Denver, Colorado.
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Junkyard Find: 1981 Plymouth Horizon Miser

Even while importing Mitsubishi Colt Galants and badging them as Dodge Colts, Chrysler looked to its European outposts to find an additional suitable econo-commuter to sell in North America. The Hillman Avenger aka Plymouth Cricket hadn’t worked out so well, and nor had the Simca 1204, but the Simca/Talbot Horizon under development in the middle 1970s looked very promising. Soon enough, an Americanized version made it into production, making its debut here in the 1978 model year and staying in production all the way through 1990. I’ve documented quite a few of these cars in junkyards, but the super-economical Horizon Miser had eluded me… until now.

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Junkyard Find: 1983 Plymouth Scamp

North American sales of Japanese-made small pickups went crazy during the 1970s, with the Detroit Big Three getting in on the action with rebadged Mazdas, Isuzus, and Mitsubishis. Ford and GM eventually created their own Michigan-style small trucks, the Ranger (1983 model year) and S-10 (1982 model year) but where was struggling Chrysler— in a frenzy trying to get the new K-Cars out the door— supposed to find enough money to develop a new truck design from scratch? Fortunately, Volkswagen had shown that front-wheel-drive worked well enough in little pickups, and the versatile Omnirizon platform proved suitable for a bit of El Camino-ization. Here’s the result, found in a Denver yard last summer.

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Junkyard Find: 2001 Plymouth Neon, Last Gasp of the Plymouth Brand Edition
Quite a few hallowed (and not-so-hallowed) Detroit brands got axed forever during the decade of the 2000s (whatever we’re calling it now— the Noughts? the Oh-Ohs?), and the one that went to the slaughterhouse first was Plymouth. Starting in 1928 (not-so-coincidentally, just a couple of years after the birth of Pontiac), Americans and Canadians could buy low-priced Plymouths with the same running gear as the costlier Dodges and Chryslers, and life was good. Then the outlines of the brand became increasingly blurred as the 20th Century waned until finally just one Plymouth was left: the Neon. Last week, we saw one of the very last Pontiacs ever made, so we’ll follow that up with one of the final Plymouths.
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Junkyard Find: 1988 Dodge Colt DL 4WD Wagon
Chrysler sold various Mitsubishis badged as Dodge or Plymouth Colts from the 1971 model year all the way through 1994.Here’s a Mirage-based fifth-generation Colt in California, the final model year for the Colt station wagon, and it sports both a five-speed manual transmission and the very rare all-wheel-drive powertrain.
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Rare Rides: The Especially Forgotten 1978 Dodge Aspen Kit Car

The standard Dodge Aspen and Plymouth Volare are primarily remembered (and not seen) because they rusted as soon as the dew settled on them on a spring morning. While that makes standard examples sort of rare today, there’s a very special model which was very rare from the beginning.

It’s the 1978 Dodge Aspen Kit Car, and that’s its real name.

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Buy/Drive/Burn: Economical, Basic American Sedans for 1985

It’s the mid-1980s, so having a gas-guzzling, rear-drive Malaise box from the late ’70s is unthinkable. No, you’re a modern consumer, and you demand something front-drive and economical, but still with Malaise build quality.

Today we pick a compact Ace of Base from 1985.

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QOTD: Send In the Emergency Backup?

On Saturday night, the Carolina Hurricanes stared down the barrel of a rare occurrence in the NHL — both their goalies were on the sidelines. This necessitated bringing in the emergency backup goalie, a bloke named Dave who is quite literally a Zamboni driver. Their hapless opponents still couldn’t score enough goals and Dave notched a win for the team.

There have been more than a few Hail Marys in the automotive world as well, with manufacturers who are on the brink of bringing in a new model or gambling on a unique body style in order to stave off elimination. Sometimes it works and, well, sometimes it doesn’t.

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Junkyard Find: 1973 Plymouth Duster 340
Depending on how strict you are about stuff like gross-versus-net horsepower rating s, emissions-related compression ratios, or the general feeling of Malaise that set in after the 1973 Oil Crisis, the Golden Age of the Detroit Muscle Car ended in some year between 1970 and 1974. I say that year was 1970 and that only midsize coupes really qualify, but my definition leans to the strict side.The case could be made that the 1973 Duster 340 was a lot more fun-per-buck than Chrysler’s “traditional” muscle car choices for that model year (the Plymouth Road Runner and Dodge Charger), and so we’ll keep that in mind when studying today’s Junkyard Find.
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Rare Rides: The 1982 Plymouth TC3, Sporty Liftback Time

Today’s Rare Ride is the much sportier (but mostly the same) liftback version of the Horizon that everyone forgot. It’s a Plymouth TC3, from 1982.

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Ace of Base: 2020 Chrysler Voyager

Digging up names from the past is a popular hobby at most car makers, to the point that a few of them would be well served to hire their own archaeologists to smooth out the process. Some are wantonly ditched prematurely in the pursuit of alphanumerics (*ahem* Legend, Vigor *ahem*) while others are relegated to the dustbin of history after being appended to a particularly horrid car.

Others simply slip away into the night like a silent bandit after the shuttering of its brand. Voyager is one of these, with FCA deciding to trot it out again and apply it to entry-level versions of the Pacifica (which, by itself, is a recycled name).

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Rare Rides: A Beige Plymouth Champ - American Malaise From 1980

Rare Rides has featured a couple of Plymouths before, both of which were sporty and boasted two doors. Today’s Plymouth also has two doors, but is perhaps not quite as performance oriented as its brethren on these pages.

Hailing from 1980, it’s a super Malaisey Champ hatchback.

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  • Wolfwagen Is it me or have auto shows just turned to meh? To me, there isn't much excitement anymore. it's like we have hit a second malaise era. Every new vehicle is some cookie-cutter CUV. No cutting-edge designs. No talk of any great powertrains, or technological achievements. It's sort of expected with the push to EVs but there is no news on that front either. No new battery tech, no new charging tech. Nothing.
  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.