By on February 5, 2011

This is the fifth and last installment of the Pictorial History of the  Brazilian Car, a five part series, brought to you by our boy in Brazil, Marcelo de Vasconcellos. Part one one took you back to the beginnings, part two did let you revisit the turbulent 60s. Part three took your to Brazil’s malaise years, with nothing more than facelifts. Part four took you to a Brazil of change. The fifth and last part finally brings you to the past decade.

The 00s

The Workers’ Party finally elected their eternal candidate, Luiz Inácio Lula da Silva, as President. Before he took power, there was some panic and almost 5 reais were necessary to buy a dollar. Inflation seemed to be back. (Read More…)

By on January 30, 2011

Venturing into part four of the Pictorial History of the  Brazilian Car, a five part series, brought to you by our boy in Brazil, Marcelo de Vasconcellos, we finally get into times where most of our readers were alivePart one one took you back to the beginnings, part two did let you revisit the turbulent 60s. Part three took your to Brazil’s malaise years, with nothing more than facelifts. This part takes you to …

The 90s (Read More…)

By on January 29, 2011

This is part three of the Pictorial History of the  Brazilian Car, a five part series, brought to you by our boy in Brazil, Marcelo de Vasconcellos.  Part one one took you back to the beginnings, part two did let you revisit the turbulent 60s. This part takes you to …

The 80s

For countries up north, this was the end of the malaise and the beginning of party time. In Brazil, it was the decade of doom and gloom. Politically, the military regime was running out of steam. Gradual democratization was unavoidable. Culturally, the country exploded. Censorship, which had marked the 70s, disappeared. Playboy showed full frontal (female) nudity to grateful teenage boys and men. Brazilian rock came into its own. Economically, the country tried hard, but ran hard to stay in the same place. This decade is often referred to as the lost decade. Foreign debt was the overriding problem. The dollar became king. Inflation was reaching hyper mode. People didn’t have money. Smaller and smaller cars took a bigger and bigger piece of the sales pie. (Read More…)

By on January 23, 2011

This is part two of the Pictorial History of the  Brazilian Car, a five part series, brought to you by our boy in Brazil, Marcelo de Vasconcellos.  Part one one took you back to Brazil’s Stone age (WW II and thereafter.) This part takes you to …


The 60s

The 50s were the golden era of Rio. The 60s marked the rise of São Paulo. Rio: sun, fun, beach and romance. São Paulo: drizzle, dirt, work and gray. (Read More…)

By on January 22, 2011

This Pictorial History of the Brazilian Car has been graciously made available by our man in Brazil, Marcelo de Vasconcellos. This is part one of a five part series.

When writing about Brazil and the Brazilian car industry, many of times it has been pointed out to me that made of the statements I made were very broad and didn’t take into account the many nuances of our automotive history. Specifically, the statement that Brazil has done little but take old stamping presses from corporate HQs and produced technically inferior cars has proven to provoke repercussions. So, in order to correct some of that, I’ve been inspired by your comments to write a brief history of the Brazilian car industry. Happy reading for a beautiful sunny, summer morning (well at least from my little corner of the world)! Hopefully, you will also get a better hang of what the hell I’m always going on about!

Pre-50s
Brazil was a little, isolated, largely agricultural country back then. (Read More…)

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