By on September 18, 2020

2021 Ford F-150. Image: Ford

Ford had a short Web meeting for the media earlier this week, and a big chunk of the time was spent on the newest version of the F-150 pickup truck, including confirmation that the company will be building an all-electric F-150 at the Rouge Electric Vehicle Center, as Matt wrote Thursday.

The other big announcement from the Blue Oval focused on how the F-150’s existence helps America. Drawing on a study from Boston Consulting Group, Ford says the F-150 is among the most valuable consumer goods sold in America.

(Read More…)

By on August 4, 2020

Rustic and western-themed special editions have been part of the pickup truck business for generations. Dodge sold Prospector versions of the Ram pickup in the 1980s, and the same company sold “The Dude” “sport trim package” for its “Sweptline” pickups in 1970 and 1971.

The Dude is most famously — or rather, infamously — known because Dodge (or more likely its ad agency) made the peculiar choice of using actor Don Knotts as a celebrity endorser. People loved Knotts, but his best-known role as bumbling sheriff’s deputy Barney Fife hardly projected a “tough” image. (Read More…)

By on July 6, 2020

Today’s Rare Ride is from the period in the Eighties when many compact pickup trucks were available to the North American consumer. While most of these vehicles were Japanese, some covered their origins with American badges. Others wore both Japanese and American branding, albeit at different dealerships.

Wouldn’t you LUV to check out this P’up? Ugh.

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By on June 2, 2020

The automotive industry’s sudden interest in all-electric pickups may have been surprising initially, but they’ve since offered a few perks that have helped us understand why companies are suddenly so smitten with the concept. When Rivian first showed its pickup in 2018, it came with some interesting storage solutions that were only possible because it doesn’t need to worry about things like a driveshaft tunnel or a crowded engine bay. We wouldn’t call them game changers but they certainly opened the door (literally) for new storage options and we’re beginning to see this take ever-more impressive forms.

Bollinger Motors has recently patented a passthrough gate that allows one to slot exceptionally long cargo all the way through the vehicle. Officially, they’re two separate patents that work in tandem to allow pickup owners a spot to stash up to 16 feet of lumber — or more if one doesn’t mind it hanging out the front and/or back of the vehicle. Just be sure to tie things down so you don’t accidentally create a brake-launched tarmac torpedo.  (Read More…)

By on May 13, 2020

A Chevy Silverado owner in Florida snapped and attempted to run down a gas station attendant following a heated argument about fuel pumps. Frankly, we can’t imagine how anyone could be unhappy with fuel prices being so low, but this is Florida, a state whose motto of “In God We Trust” seems far less fitting than my proposed alternative of “Check This Out.”

America’s infamous panhandle is a wellspring of weirdness and, in true Florida fashion, the latest event is as terrifying as it is hysterical. While attempting to assault someone with a motor vehicle holds little humor in itself, watching that person fail as their agitated target (who had to get in the last word) takes a near-perfect pratfall offers so much instant relief, the mind can’t help itself. (Read More…)

By on March 27, 2020

Buy/Drive/Burn has focused solely on Japanese trucks lately, and thus far covered the Seventies, Eighties, and Nineties. Today we turn to the new century and take a look at three midsize Japanese pickups. They have something in common: All them are pretending to be a different brand than they actually are.

Badge games, activate!

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By on March 23, 2020

Rare Rides previously featured the weather-inspired SVT Lightning, an effort that saw Ford add a healthy dose of power and sporty handling to its full-size pickup.

Today we’ll have a look at Lightning’s smaller sibling, which is named after the same weather event: the Ranger Thunderbolt, from 2002.

(Read More…)

By on March 16, 2020

Domestic automakers are enamored with the full-sized pickup segment because it’s a reliable way of securing hundreds of thousands of sales in North America on an annual basis. Here, Ford’s F-Series reigns supreme. That might not always be the case, however, especially with younger buyers opting to purchase their pickups at competing brands.

Last month, Edmunds released a study claiming Ram is leading the charge with buyers under 35 — saying the brand had won over “the most coveted section of the market.”  (Read More…)

By on January 20, 2020

With General Motors razzing Ford back in 2015 for optioning an aluminum truck bed to save weight, thus improving fuel economy, it couldn’t pull off a similar move without a sea of mouths wailing warnings of hypocrisy. GM has been playing catch-up with the Blue Oval’s full-size pickup since forever, always framing the GMC Sierra and Chevrolet Silverado as the more robust choice. The company even launched an advertising campaign to prove its steel truck bed was the tougher option.

When the General’s full-sized trucks underwent a weight-loss program of their own, it was decided anything that opened or closed should be aluminum while the bed absolutely had to stay high-strength steel. Otherwise, it would be guilty of the same mistakes it accused Ford of. Despite throwing shade at Ford’s claimed lack of sturdiness for over a decade, the aluminum-sucks angle has been reeled back immensely over the last couple of years. GM even attempted to wipe all evidence of a comparative rock-drop test from the internet, possibly because it’s finally decided to embrace aluminum itself.

However, there’s already an alternative to the high-strength steel GM currently offers — the CarbonPro bed available on the GMC Sierra Denali and AT4 — and the manufacturer has prepared another stunt show to test its mettle.  (Read More…)

By on August 13, 2019

Image: Nissan

Nissan won’t be extending the same commitment it has for small cars to its full-size pickup line. The automaker recently told U.S. dealers that it would begin scaling back its Titan offerings, partly due to a new Titan looming on the horizon. Nissan intends to unveil the new pickup in the fall. Meanwhile, existing Titan sales could be a lot stronger. The model can’t really compete against domestic brands, despite also being manufactured in the U.S.

The Titan’s annual sales are less than monthly Ford F-Series deliveries. Extrapolated, Nissan moved 50,459 units in 2018 against the pickup sales king’s 909,330. But the Titan even has trouble competing with the likes of the GMC Sierra, which saw 219,554 domestic deliveries last year.

According to Automotive News, Nissan’s evolved pickup strategy focuses on prioritizing what works for the passenger market — which means turnings its back on single-cab models and the Cummins diesel engine available in the Titan XD. (Read More…)

By on August 1, 2019

Earlier this year, Ford teased a bunch of updates for its 2020 F-Series Super Duty pickups — including the all-new 7.3-liter V8 the automaker planned on offering.

Timed perfectly to coincide with the exact moment we forgot the motor was supposed to be coming, Ford released some specs this week. They don’t look half bad. Designed to be as hardwearing as possible, despite not being a diesel, the Windsor-built V8 will be made broadly available — making its way inside F-53 and F-59 stripped chassis models and the upgraded E-Series van. (Read More…)

By on July 23, 2019

Elon Musk certainly hasn’t been kind towards Ford in the past, talking about how the Dearborn truck plant is like a morgue. It’s a bold move considering his cars are assembled outdoors in a tent, but that hasn’t stopped the Twitter man from tweeting. He even recently claimed the Tesla all-electric pickup truck will be as good as Ford’s truck but also be able to tow 300,000 pounds.

Yes, that’s a totally ridiculous number and there’s no way the truck will tow that much in the real world, under the SAE J2807 standard. That’s assuming, of course, the Tesla pickup even exists. While Musk has long teased the truck, we’ve yet to actually see it in any physical capacity. It’s easy to say (or joke) your truck can tow 300,000 pounds when it doesn’t actually exist.

Ford is also working on an all-electric pickup truck. Today the company released a video of that development process, including the vehicle towing rail cars weighing over 1 million pounds. Not only is that 700,000 pounds more than Tesla’s claim but, since it’s a real truck that really exists, we can actually see it do it.  (Read More…)

By on July 12, 2019

2016 Chevrolet Silverado crew cab blue

General Motors is issuing a recall on select Chevrolet Silverado and GMC Sierra pickups, including HD models. According to Transport Canada, trucks equipped with a power sliding rear window could have a defroster circuit that can melt itself or, in rare instances, catch fire.

As no fix currently exists, GM is asking owners to bring their vehicles into the dealership so that the fuse for the rear defroster can be disconnected while it works on finding a better solution. The recall encompasses 159,240 trucks from the 2014-2019 model years.  (Read More…)

By on June 4, 2019

Volkswagen has been flagrantly displaying new pickups at trade shows for a couple of years now, and with good reason. Domestic trucks have grown very large. In 1993, you could still purchase the Ford F-Series in a format where its maximum length did not exceed 197 inches. Today, the F-150 gets no smaller than 209 inches with a standard cab. Meanwhile, the now mid-sized Ranger, sold only in SuperCab and SuperCrew guise, grew from to 181 inches in overall length to a whopping 211 inches within the same timeframe.

The supersizing of the North American pickup created an interesting opportunity for manufacturers, and Volkswagen took notice(Read More…)

By on May 30, 2019

With pickups and crossover vehicles serving as the lifeblood of domestic manufacturers, General Motors is setting aside $24 million for its Fort Wayne truck assembly plant. While the investment isn’t expected to result in any job creation, it does aim to boost production volume of the new Chevrolet Silverado and GMC Sierra in Allen County, Indiana.

According to GM, combined sales of the Chevrolet Silverado 1500 and GMC Sierra 1500 crew cab pickups, which launched last year, were up 20 percent in the first quarter of 2019 versus the year prior. This isn’t surprising, considering new versions of popular models typically see an uptick in sales, but General Motors says it anticipates another sizable increase in demand over the second quarter and wants the facility to be ready.  (Read More…)

Recent Comments

  • bd2: You mean, the Cherokee, and Citroën was the 1st. Now, everyone from GM to Nissan to Skoda is doing it.
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