Chevrolet Volt Postmortem: How Not to Market a Car With a Gasoline Engine

February 15th was a sad day, even for those who hate cars. On that day, General Motors’ Detroit-Hamtramck assembly plant produced the last Chevrolet Volt — a green car born at the dawn of a new era that didn’t take off exactly as envisioned.

In the truck-loving land of (relatively) cheap gasoline, electric vehicles are only just now eating up more than 1 percent of the market, thanks mainly to the Tesla Model 3 and what ownership of said vehicle says about your lifestyle and viewpoints. Plug-in hybrids are struggling, however, and the most famous of them all is now dead. A victim of falling sales, though your author would be curious to learn the model’s margin.

Despite offering the most practical combination of conventional gas-powered driving and electric ability, many claim the Volt’s failure was one of marketing, not engineering.

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Kia's Niro Hybrids Lose Some of Their Anonymity for 2019

While the Kia Niro has its faults, most are forgivable. The vehicle’s imperfect highway manners and lackadaisical acceleration are easily offset by its competence in an urban or backroad environment. We’ve collectively praised just about every version of the Niro offered within North America over the last two years simply because it does the livability thing so damn well. But there’s a chink in its armor — its styling is about as memorable as the last place you left your house keys after a night of heavy drinking.

Again, our panties remained untwisted. Not every car needs to be visually bombastic to be good (cough, Volkswagen Golf) and sometimes it’s nice just to blend in with traffic. But the Niro was also one of the few entry-level models offering hybrid powertrains that didn’t get goofy styling touches to help distinguish themselves from an internal-combustion counterpart.

We say was because, for the 2019 model year, both the Kia Niro Hybrid and PHEV adopt the more radical styling of the Niro EV.

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Could Norway's EV Adoption Signal Our Own Electric Future?

Perhaps — but Norway treats EV owners like royalty.

Battery electric vehicles are not subject to most of that country’s automotive taxes, are subsidized via credits, and are frequently offered free parking and charging points as a way to further encourage drivers to get away from gasoline and diesel. Norway is also working aggressively toward banning all gas-powered vehicles by 2025.

According to Reuters, the strategy is working. The independent Norwegian Road Federation (NRF) said Wednesday that electric cars rose to 31.2 percent of all sales last year. EVs represented 20.8 percent of the country’s overall sales in 2017 and just 5.5 percent in 2013.

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2018 Kia Niro PHEV Review - A Spreadsheet Nerd's Dream

Life gets in the way. No matter how much you plan, there will always be circumstances that, at the very least, interfere with that plan — if not throw it completely out the window.

For instance, when I test a car that specifically touts efficiency, I always plan a relatively rigorous regimen of fuel economy measurements, including filling and refilling the tank at the same pump, and maintaining a consistent driving style. But then a school bus is late and I have to rush to the office, keeping me from the fuel pump before the car goes away — and keeping my foot to the floor a bit more than ideal. Or a charging plug falls out of the wall socket you’ve been meaning to replace for a decade.

But this time, as I tested the 2018 Kia Niro PHEV, everything went right. I was able to drive and charge this plug-in hybrid like a normal person who has to keep it for more than a week. Full charges greeted me each morning. And, at the end of my test, some seriously impressive fuel economy blew my mind.

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Greenwashed: UK Plug-in Fleets Enjoy the Taxpayer Perks, Never Plug In

In Europe, diesel now holds a reputation as favorable as that of the dark lord of the underworld, while electric propulsion may as well have descended from Heaven. It wasn’t this way just a few years ago.

That said, in the UK, government incentives towards green vehicle purchases have, like the U.S., been ongoing since 2011. A recent study of corporate plug-in hybrid fleet vehicles purchased with the assistance of government grants reveals many buyers were just looking to dodge diesel taxes while bilking the taxpayer for a cheaper ride. Plugging in these plug-ins was not a priority.

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PHEV Is Fine: Mitsubishi Says It Knows What Green Buyers Want

While the brand name inspires more than a few snorts of derision and jokes in North America, Mitsubishi, now backed by the mighty Renault-Nissan Alliance, carries greater clout overseas. The automaker’s Outlander PHEV outsells all other plug-in hybrids in the UK, and global sales of the brand’s vehicles are on the upswing.

Being a part of the alliance means Mitsu will soon have its hands on new architecture, but the brand claims it isn’t about to go all snobby with a line of dedicated electric car models. Sure, there’ll be EVs in the future, but they won’t be standalone models. The automaker claims the technology it’s most known for — plug-in hybrid powertrains — remains the best bet for most consumers, and that’s why it plans to focus mainly on PHEV.

Also, you really won’t need an EV if you buy the next-generation Outlander PHEV, claims Mitsubishi strategy boss Vincent Cobee.

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Plug-in or Not, Hyundai Doesn't Want to Be Seen as the Expensive Choice

Exclusivity is not a word often associated with Hyundai, and with good reason. Like Nissan (but even more so), Hyundai’s reputation is built on a foundation of mass-produced vehicles with inherent value. And, even in the world of green cars, it seems that game plan can’t change.

So, it’s no surprise to see Hyundai take a hatchet to the price of its 2018 Sonata Plug-in Hybrid. In dropping the model’s entry price by $1,350 and adding one mile of electric driving range, Hyundai hopes it’s enough to attract the attention of would-be buyers. It needs to. In June, the model sat at 21st place on the public’s PHEV shopping list.

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Polestar 1 Performance Hybrid Finishes Winter Testing, Heads Southeast for Chinese Debut

Polestar is building the cars Volvo can’t rationalize for its core demographic — high-powered electrics not intended for the general populace. While the brand has tweaked its Swedish autos in the past, Geely’s acquisition of Volvo Cars has seen Polestar evolve into a standalone division with its own unique performance lineup. But its stables are currently empty, at least until Polestar 1 enters into production.

In the interim, the Volvo subsidiary will continue showing the 600-horsepower coupe off to whet the appetites of the global market. That includes the United States because, as of last month, you can preorder one for yourself for $2,500. But production won’t begin in China until next year, and Geely doesn’t want that factory to go to waste. So Polestar will likely trickle out information and multimedia relating to its first model for the entirety of 2018.

This week, we were treated to a video of it attacking a snowy rut during some extreme winter testing inside Sweden’s portion of the Arctic Circle. Interestingly, the car in the video is camouflaged. But we’ve already seen the 2-door sports hybrid uncovered at the Geneva Motor Show — and it just us, or does the Polestar 1 look a little bit like Lincoln persevered with the LS and eventually spawned a coupe variant?

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Fewer Seats, More MPGs: Volkswagen Debuts Atlas Cross Sport in New York

Regardless of where we think Volkswagen’s true strengths prevail, the company is dead set on electrification. Granted, much of this is the direct result of the diesel emissions fiasco. But it doesn’t appear to be solely interested in providing lip service to an angry public; it wants to build these cars and it really wants you to be excited about that.

The brand’s current lineup doesn’t include much in the way of electrics, e-Golf notwithstanding, but CEO Matthias Mueller has promised to unveil a new EV “virtually every month” as its multi-billion-dollar investments into new battery technologies and charging infrastructure begins to bear fruit. In the meantime, we’ve grown accustomed to seeing VW parade a steady stream of electric concept vehicles. Normally, these are part of Audi’s e-tron lineup or the VW’s new I.D. sub-brand. However, the electric push has started spilling over into the core brand, and the latest product is more than just a battery-driven green machine. It feels tangible, like it might be meant for everyone — not just EV enthusiasts.

Volkswagen’s Atlas is a relatively spacious three-row, midsize crossover — fairly fuel efficient for its size, but not a hoot to drive. VW wants to remedy this by hybridizing the MQB platform, chopping a row of seats, and adding a helping of power that won’t jack up your weekly fuel bill. More importantly, this two-row model seems to bridge the gap between practicality and fun.

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Jaguar Land Rover Promises Electrified Lineup From 2020 Onward, Includes Vintage E-Type

Jaguar Land Rover is buzzing this week with news that every single model introduced after 2020 will be electrified.

Excited to showcase its “commitment to the future,” JLR even provided a converted E-Type for its mobility-themed Tech Fest. Dubbed the E-Type Zero, the car is a 1968 Series 1.5 Roadster with its traditional powertrain swapped in favor of a 220 kW electric motor. While the old EV switcharoo provides instantaneous torque, an increase in horsepower, and ought to make fans of the cars in Gattaca very happy, Jag purists will probably hate it.

However, the company’s decision isn’t about a high-profile one-off. This is a sea change for JLR, echoing Volvo’s recent decision to march headlong into electrification.

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Nissan Prepares to Rejoin the Competition With Next Wave of Electric Vehicles

Consumer demand may be the driving force behind automakers shifting assembly line production toward crossover vehicles, but there is another trend that has nothing to do with modern-day sales. Electric vehicles have a small but loyal consumer base and the majority of carmakers seem poised to ensure the next decade caters directly to them — whether it be through pure BEVs or hybridized powertrains.

However, not every manufacturer has its electrified ducks in a row. Despite hitting its mark with the Leaf EV, Nissan has been resting on its laurels since 2010 and hasn’t made the same sort of technological promises that Volkswagen Group or Ford cannot help but keep repeating… over and over again. Nissan’s chief planning officer Philippe Klein even admitted in January that his company’s EV prospects are dim and something needs to be done.

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Bentley is Considering an All-Electric Baby Bentayga

If you were wondering if the Volkswagen-owned Bentley Motors Limited would be omitted from its parent company’s promise of rampant electrification, it won’t.

Bentley also isn’t too high and mighty to hop onto the compact crossover bandwagon. Executives are saying that the luxury motorcar manufacturer is toying with the notion of producing a small all-electric SUV positioned beneath the $229,100 Bentayga, in stature anyway.

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2017 Hyundai Ioniq First Drive Review - Alternatively Conventional, Sublimely Sufficient

At 30,000 feet above Nebraska, a man who could generously be described as severely corpulent had finally reached the level of personal solace required to allow his mass to spill out of seat 27D and into my own. It was another 1,500 miles to New York, and I could already feel the damp warmth of his body begin to encompass my left side as his sweat began seeping through his pants’ cotton-nylon blend and into my dark denim. Hyundai had invited me out for the introductory press event for its new hybrid/EV five-door, the Ioniq, and I desperately wished I was back in California braving unseasonably heavy rains on low rolling resistance tires as some overfed stranger’s lap oozed across my thigh.

I would have given practically anything to be back behind the wheel of one of Hyundai’s demo cars — not because the Ioniq was the pinnacle of automotive excellence, but because, a day earlier, the company claimed the hybrid version could make the entire transcontinental journey for roughly $100. I’d have gladly paid the Benjamin and spent four headache-free days on the road to avoid four of the most emotionally traumatic hours of my life.

While saying that Hyundai’s new green machines are little more than a preferable alternative to being smothered by middle-aged flesh isn’t the highest praise, I can also say that the Ioniq Electric, Hybrid, and Plug-in Hybrid are all superlatively serviceable — surpassing expectations without ever becoming a sensation. This is adequacy at its most acceptable.

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2016 Chevrolet Volt On Sale In California, Google, Apple Systems Coming This Summer

California consumers will be the first to buy the 2016 Chevrolet Volt, which will have Google’s and Apple’s infotainment systems beginning this summer.

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Ellinghaus: Original Cadillac ELR Price Of Admission 'A Mouthful'

In part due to its Chevrolet roots, the Cadillac ELR is now selling for up to 35 percent less than its original $76,000 price tag.

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  • Zerofoo 5-valve 1.8T - and OK engine if you aren't in a hurry. These turbocharged engines had lots of lag - and the automatic transmission didn't help.Count on putting a timing belt on this immediately. The timing belt service interval, officially, was 100,000 miles and many didn't make it to that.
  • Daniel J 19 inch wheels on an Elantra? Jeebus. I have 19s on my Mazda 6 and honestly wish they were 18s. I mean, I just picked up 4 tires at over 1000 bucks. The point of an Elantra is for it to be cheap. Put some 17s on it.
  • ToolGuy 9 miles a day for 20 years. You didn't drive it, why should I? 😉
  • Brian Uchida Laguna Seca, corkscrew, (drying track off in rental car prior to Superbike test session), at speed - turn 9 big Willow Springs racing a motorcycle,- at greater speed (but riding shotgun) - The Carrousel at Sears Point in a 1981 PA9 Osella 2 litre FIA racer with Eddie Lawson at the wheel! (apologies for not being brief!)
  • Mister It wasn't helped any by the horrible fuel economy for what it was... something like 22mpg city, iirc.