Count Honda among the dwindling number of automakers that believe a sudden market shift to electric drive technology is little more than a pipe dream. As you read yesterday, the company’s CEO, Takahiro Hachigo, is on the record as saying, “I do not believe there will be a dramatic increase in demand for battery vehicles, and I believe this situation is true globally.”
While rival automakers like Toyota, Mazda, and Subaru have teamed up to advance their electrified ambitions, Honda chose to take it slow and go its own way. Its efforts have already born fruit, and continue to do so. Honda was the first automaker with a mass-market hybrid, but the ensuing two decades has seen the automaker temper its expectations of a fickle, gas-loving public. The brand’s product reflects its outlook.
So, how’s that product doing? (Read More…)
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