By on November 1, 2017

Porsche 911

It’s kind of difficult to imagine if you aren’t old enough to remember, but there was a period in the 1980s when the Porsche 911 was almost removed from the automotive landscape. In 1979, Porsche had made plans to replace the 911 with the new 928. The working logic was that the 911 was too quirky, impractical, and a bit of a handful. Porsche executives figured it just made good sense to swap it with something that had a broader appeal, especially as the company’s finances weren’t looking particularly robust at the time.

However, in 1981, Porsche AG found itself with a new chief executive — a German-born American named Peter Schutz. And he was having absolutely none of that nonsense.  (Read More…)

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