#persuasion

Last year, I told you that your quick-lube place was probably snitching on you to your insurance company — and to Carfax. Did you make any changes in the way you have your car serviced because of that? I’m thinking that you did not, because you probably have nothing to hide. A surprising number of the commenters on that article were on the side of the insurance companies and Carfax, and their rationale was generally some variant on “I’m not going to commit insurance fraud, nor will I commit odometer fraud, so why should I care if my car’s mileage is in a database somewhere?”

Earlier this week, Scott Adams learned the hard way what you, the TTAC reader, already know about the relationship between small auto business and Big Data. For him, however, the lesson might come at a major cost. Because this time, the data was wrong.