By on July 30, 2021

Gazoo Racing (GR) has earned itself quite a bit of cachet since Akio Toyoda decided to make it the de facto performance arm of Toyota in 2009. It’s slowly supplanting Toyota Racing Development (TRD), which is still technically running the show but currently feels more like the manufacturer’s North American off-road racing division. GR has been producing global, models that actually provide enhanced performance and output from the factory while TRD has basically become the company’s in-house parts catalog.

However, Gazoo has some performance parts of its own and Toyota has been eagerly modifying the crap out of its vehicles as a way to tease them. The brand is now ready to start selling them and has re-released last month’s dual GR 86 concepts — designed to tickle the enthusiast community — with the relevant details.  (Read More…)

By on February 10, 2019

Considering the Toyota Supra was revealed to the world just a few weeks ago, it feels slightly premature for the manufacturer to start releasing special editions of the model. However, we’ve heard it’s important to strike while the iron is hot in business and the Supra is certainly operating well above room temperature. It would be silly to think Toyota would cool its heels after two years of teasing the Supra just because it finally went on sale.

Now that you can buy the coupe, Toyota wants everyone to know that they’ll also be able to purchase snazzy upgrades for it through the performance catalog and released the GR Supra Performance Line Concept TRD over the weekend as a reminder. Like the BMW M Performance Parts Concept that appeared over the summer, the Supra exists to show the world what’s possible when the full force of the TRD catalog is harnessed.

Unfortunately, engine upgrades aren’t currently a part of that equation. Like the M Performance car, the TRD Supra receives no improvements to its powertrain. Instead, Toyota showcased a festival of spoilers and fins aimed at optimizing the coupe’s aerodynamics.  (Read More…)

By on November 1, 2016

2016 Chevrolet Camaro SS yellow

Forget about your tame, hand-me-down Celebrity Eurosport or Lumina Euro of yesteryear, Chevrolet wants you, yes you, to go further in gussying up what could be a very mild vehicle.

The automaker has launched its 2017 Chevrolet Performance catalog, which now boasts added heat for almost every model in the lineup. For some vehicles, the new offerings could be the makings of a performance monster. For others (such as the Malibu), you’ll want to give those factory-backed add-ons some sober second thought. (Read More…)

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