#payola

Simon Cameron, the 26th United States Secretary of War, is known for saying, “An honest politician is one who, when he is bought, will stay bought.”

He could have said the same thing about supposed automotive journalists, too.

Wayne Gerdes, who was hired by Kia to set a Guinness World Record for fuel economy in the new Niro Hybrid, has just posted his review of the same vehicle. You know exactly how this is going to go.

In a business that hocks products worth tens and hundreds of thousands of dollars, you’d hope the professionals reviewing those products would provide facts and honest, valuable personal opinions to readers.

Those hopes have never fully panned out in the automotive industry, as we learned most recently with CleanMPG’s Wayne Gerdes a few months ago and a scathing story that detailed an OEM paying a social media influencer $300,000 for a few photos.

But how pervasive is the payola problem in automotive journalism? And do you even care?

That, Mercedes proclaims turbochargers are the future, and woke bae BMW wants to build your safe space … after the break!

A picture is worth a thousand words, they say.

However, during the last few days, it’s become incredibly clear that some automotive journalists don’t have a deep (or shallow) understanding of ethics and disclosure. Even TTAC, at times, has failed to disclose the extent of the consideration offered by manufacturers during press trips.

This is where we fix all of that.