Wayne Gerdes Is At It Again! Hired Hand 'Reviews' Kia Niro After Guinness World Record Drive

Simon Cameron, the 26th United States Secretary of War, is known for saying, “An honest politician is one who, when he is bought, will stay bought.”

He could have said the same thing about supposed automotive journalists, too.

Wayne Gerdes, who was hired by Kia to set a Guinness World Record for fuel economy in the new Niro Hybrid, has just posted his review of the same vehicle. You know exactly how this is going to go.

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News Round-up: Auto Payola Continues, Naturally Aspirated Engines Are Dead, and BMW Is Getting in Touch With Your Feelings

In a business that hocks products worth tens and hundreds of thousands of dollars, you’d hope the professionals reviewing those products would provide facts and honest, valuable personal opinions to readers.

Those hopes have never fully panned out in the automotive industry, as we learned most recently with CleanMPG’s Wayne Gerdes a few months ago and a scathing story that detailed an OEM paying a social media influencer $300,000 for a few photos.

But how pervasive is the payola problem in automotive journalism? And do you even care?

That, Mercedes proclaims turbochargers are the future, and woke bae BMW wants to build your safe space … after the break!

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Slack Chat: We Talk About Disclosure. This Is Where We Stand.

A picture is worth a thousand words, they say.

However, during the last few days, it’s become incredibly clear that some automotive journalists don’t have a deep (or shallow) understanding of ethics and disclosure. Even TTAC, at times, has failed to disclose the extent of the consideration offered by manufacturers during press trips.

This is where we fix all of that.

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  • THX1136 Always liked the Mustang though I've never owned one. I remember my 13 yo self grabbing some Ford literature that Oct which included the brochure for the Mustang. Using my youthful imagination I traced the 'centerfold' photo of the car AND extending the roof line back to turn it into a small wagon version. At the time I thought it would be a cool variant to offer. What was I thinking?!
  • GregLocock That's a bodge, not a solution. Your diff now has bits of broken off metal floating around in it.
  • The Oracle Well, we’re 3-4 years in with the Telluride and right around the time the long term durability issues start to really take hold. This is sad.
  • CoastieLenn No idea why, but nothing about a 4Runner excites me post-2004. To me, they're peak "try-hard", even above the Wrangler and Gladiator.
  • AZFelix A well earned anniversary.Can they also attend to the Mach-E?