By on August 20, 2020

Goodyear found itself in a hornet’s nest this week, following a leaked diversity training slideshow that included a ban on Make America Great Again (MAGA) attire and sentiments. Incoming Goodyear employees at its plant in Topeka, Kansas, were allegedly warned about inappropriate political displays.

While “Black Lives Matter” and “Lesbian, Gay, Bisexual, Transgender Pride” were considered acceptable, “Blue Lives Matter,” “All Lives Matter,” “MAGA Attire” and “Political Affiliated Slogans or Material” were listed in the unacceptable section.

The leak quickly garnered ire from President Trump as it circulated around the internet, who used social media to effectively support the preexisting campaign to boycott the company’s tires — adding that he would make sure Goodyear rubber is removed from the presidential limousine, posthaste. As you might have expected, this kicked up a media storm that brought more attention to the boycott Goodyear never wanted, while also placing it the center of a political fracas. (Read More…)

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