By on June 14, 2016

 

pantone. shutterstock user Bule Sky Studio

In visual perception a color is almost never seen as it really is — as it physically is. This fact makes color the most relative medium in art. —Josef Albers, Interaction of Color

This is my favorite quote from the most intriguing textbook during my year at the College for Creative Studies. As an administrator of the Brown Car Appreciation Society, I’ve embraced this quote at every poorly chosen “brown” car that’s too close to yellow, red, gray, and green for most eyeballs.

So, when an Australian market research firm’s anti-smoking initiative found Pantone 448 C — a “drab dark brown” called Opaque Couché — the most off-putting color to cigarette smokers, it was no surprise the news eventually trickled down to my corner of the Interweb. (Read More…)

Recent Comments

  • EBFlex: “ You lost it, and most of us, when you tried to convince us that the “F Series” wasn’t a ford pick-up.” I...
  • mopar4wd: I don’t think the dealers want these. Local Acura dealer got a new bright red A-spec TLX in and...
  • slavuta: We had FWD like this, no turbo. So much plastic in the cabin…. And rust, rust, rust…
  • SCE to AUX: Now I can’t unsee it.
  • SCE to AUX: Henrik Fisker remains a con artist, and Foxconn isn’t as smart as they look. What a joke.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber