#paceman

BMW’s MINI may not replace the Coupe, Paceman or Roadster when their day comes, opting to focus on three “pillar” models that allow the brand to be “more relevant to more people,” according to MINI head of product management Oliver Friedmann.

MINI Countryman cars being assembled at Magna Steyr’s Austrian facility.

The Kleine Zeitung newspaper reported on Thursday that the BMW Group will end contract production of Mini cars by Magna Steyr in 2016. Automotive News reports that the Austrian supplier currently builds the Mini Countryman and Mini Paceman. BMW will move production of the two models to BMW’s own Mini factory in Oxford, England, and to Mitsubishi’s former NedCar facility in the Netherlands, where the Dutch group VDL will start Mini production under contract later this year. Magna Steyr’s corporate parent, Magna International, said in a statement that its relationship with BMW will continue through a new vehicle manufacturing contract.

BMW will enter marketing history by bringing McDonalds to the automotive industry. Just like McD took one food platform as the basis of a panoply of products (Hamburger, Cheeseburger, Double Cheseburger, McDouble, Daily Double) BMW’s MINI perfects the art and science of mass customization. The latest iteration: The long awaited Mini Paceman, debuting for North America at the Los Angeles Auto Show.