#p16

McLaren Automotive has decided on a name for its upcoming plug-in hybrid. But we know you don’t care much about premium automobiles reserved for people with more money than sense, so we’ll keep this one brief.

Formerly referred to as the P16, McLaren’s new PHEV will be called the Artura. The name, which is of Celtic origin, is supposed to denote nobility. While we cannot say for sure, the brand may be dropping hints as to the type of customers it’s targeting — because the model will no doubt come with a princely sum.