#overpriced

Morgan Stanley analyst Adam Jonas issued a lower target for Tesla on Wednesday, saying the automaker’s SUV price tag is too hefty for the carmaker to meet its production volume goal for 2016.

Jonas wrote that the $130,000 SUV is just too pricey (via Business Insider):

Even allowing the Model X (average transaction price) to decline over time through the introduction of lower-spec models leaves what we believe to be a higher-priced vehicle than we expected that may struggle to meet the volume expectations of the market and our forecasts.

If you remember correctly, Jonas was the analyst that called for Tesla’s stock to effectively double because he had a good idea for the automaker, which he said was the world’s most important.

So I’m reading through Autoblog (Motto: All the recall stories that are fit to print!), and I come across an article about how Jaguar is now developing an even higher performance version of the F-Type sports car.

That’s right, folks: soon, Jaguar dealers across the country will be graced with yet another six-figure car that nobody wants to buy.

If you’re an F-Type fan ( who isn’t?), then you might be surprised to hear me say this — but it’s true. Cars.com does a monthly list of the slowest selling cars on the market — not by sales volume, but by actual days each car spends on the lot — and some version the F-Type is always near the top. It’s often stopped from being the true number one vehicle by only more overpriced cars, like the BMW 6 Series and the Kia K900.

So why are they developing a high-performance version? Because Jaguar remains convinced that this is the way to attract younger, hipper car shoppers: by offering the same old thing with more power at an even higher price tag. The main problem with the F-Type, Jaguar apparently believes, is that it isn’t expensive enough.