By on July 22, 2020

Mitsubishi

No, there’s no new Mitsubishi model on the way — just “richer” versions of what we already have. That’s a term the automaker applied to the refreshed 2021 Mirage, by the way.

In announcing across-the-board changes to its North American lineup Wednesday, Mitsubishi seemed to suggest that a brand pull-out in this region won’t occur overnight, if ever. Or maybe this is just the brand’s last consumer salvo. (Read More…)

By on January 27, 2020

2018 Mitsubishi Outlander PHEV front quarter

The only hybrid vehicle in Mitsubishi’s meager lineup, the Outlander PHEV, will don a larger gasoline engine when it arrives for the 2021 model year. In a nod to the Gretas of the world, Mitsu will offset the boosted displacement with additional gas-free range.

Documents filed to the National Highway Traffic Safety Administration reveal details of the upcoming midsize crossover, which should be the first Mitsubishi-branded vehicle to borrow serious kit from its alliance partners. (Read More…)

By on January 7, 2019

2018 Mitsubishi Outlander PHEV front quarter

The idea was as obvious as it was brilliant. Take the hottest segment of motor vehicles on the market and stick an improbably high fuel economy figure on the window sticker. The hybrid revolution made the ungainly Prius a certified success — so why not a crossover? And why not add a plug to it, letting it run on battery power for a longer distance?

In 2013, Mitsubishi did just that, only overseas. Americans would have to wait.

Finally, the 2018 model year brought the Mitsubishi Outlander PHEV to stateside showrooms. Boasting around 22 miles of all-electric driving range, this plug-in hybrid crossover could meet many drivers’ commuting needs without using a drop of fuel. Was it worth the wait?

(Read More…)

By on November 9, 2018

2018 Mitsubishi Outlander PHEV Press Launch

While the brand name inspires more than a few snorts of derision and jokes in North America, Mitsubishi, now backed by the mighty Renault-Nissan Alliance, carries greater clout overseas. The automaker’s Outlander PHEV outsells all other plug-in hybrids in the UK, and global sales of the brand’s vehicles are on the upswing.

Being a part of the alliance means Mitsu will soon have its hands on new architecture, but the brand claims it isn’t about to go all snobby with a line of dedicated electric car models. Sure, there’ll be EVs in the future, but they won’t be standalone models. The automaker claims the technology it’s most known for — plug-in hybrid powertrains — remains the best bet for most consumers, and that’s why it plans to focus mainly on PHEV.

Also, you really won’t need an EV if you buy the next-generation Outlander PHEV, claims Mitsubishi strategy boss Vincent Cobee. (Read More…)

By on July 29, 2016

2017 Mitsubishi Outlander PHEV, Image: Mitsubishi

The long-anticipated Mitsubishi Outlander plug-in hybrid, expected later this year, has once again been postponed for the U.S. and Canada.

This is at least the fifth time it’s been delayed in North America since its 2013 Japan-market launch. Mitsubishi’s U.S. market public relations manager, Alex Fedorak, confirmed the latest delay.

“Following a thorough evaluation process, we have determined that, in order to meet a level of competitiveness that will exceed customer expectations in the United States, the launch of the Outlander PHEV will be delayed until the summer of 2017,” said Fedorak.

(Read More…)

By on March 24, 2016

2017_Mirage_G4_HR-27

Mitsubishi today pulled the cover off its new Mirage G4 sedan, which adds a longer wheelbase and a trunk to the occasionally-maligned subcompact, the 2016 New York International Auto Show. As we noted with the restyled hatchback, 4 more horsepower — for a total of 78 — will hum from the Mirage G4’s 1.2-liter three-cylinder engine, and Mitsubishi will make available Android Auto and Apple CarPlay as an option.

(Read More…)

By on January 30, 2015

OLYMPUS DIGITAL CAMERA

Those waiting for the Mitsubishi Outlander PHEV to come to North America will need to keep holding their breath until next year.

(Read More…)

By on July 9, 2014

03-2014-mitsubishi-outlander-fd

Perhaps as a result of what Mitsubishi had learned thus far since the introduction of the Outlander PHEV in Europe, Japan and Australia — as well as a MY 2016 redesign — the United States-bound PHEV “will be completely different,” according to both Mitsubishi Motors North America Executive Vice President Don Swearingen and U.S. PR boss Alex Fedorak.

(Read More…)

By on June 23, 2014

03-2013-mitsubishi-outlander-phev-paris

The Mitsubishi Outlander PHEV may not be coming to the United States until sometime between the autumn of 2015 and early 2016, but United Kingdom customers are already lining up at their local dealerships for a test drive of the SUV that can be had for the same price as its diesel sibling.

(Read More…)

By on April 4, 2014

03-2013-mitsubishi-outlander-phev-paris

Already available throughout Europe, the Mitsubishi Outlander PHEV is now just arriving in United Kingdom showrooms at a post-credit price tag of £28,249 ($47,000 USD).

(Read More…)

By on March 6, 2014

outlander-phev-snow

In a sign of openness toward its customers, Mitsubishi will begin publishing real-world MPG figures for their entire lineup, beginning with the Outlander PHEV.

(Read More…)

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