By on April 14, 2021

On Wednesday, Ford Motor Co. announced its upcoming hands-free driver-assist system intended to rival Tesla’s Autopilot or General Motors SuperCruise. The service, which the manufacturer has renamed BlueCruise, will be available on top trimmed “Mustang” Mach-E crossovers and F-150 pickup trucks via over-the-air-updates in the third quarter of 2021.

It will not be free, however.

Even though Ford has promised highly competitive pricing, customers will need to have purchased vehicles equipped with the necessary hardware (including driver monitoring cameras) before they’ll be eligible to spend the additional $600 Ford is asking for the privilege of using BlueCruise for three years. While more affordable than the competition, it still seems a lot to spend on a vehicle so you can pretend it’s self-driving – especially since the company failed to make it sound like it would be any more advanced than what’s being offered on Tesla and Cadillac vehicles that similarly cannot drive themselves.  (Read More…)

By on May 12, 2020

Over-the-air (OTA) updates are opening new doors for manufacturers, providing a way to continuously update vehicles after they’ve been purchased. We’ve had mixed feelings on their implementation.

While Tesla has used OTA updates to enhance features on its products, it also sees the technology as a way to rationalize customers paying up front for systems that have failed to manifest. The company has showed a willingness to digitally remove content on vehicles entering the secondhand market — to the chagrin of sellers and those taking possession of a freshly neutered automobile. Meanwhile, Volkswagen has deemed adhering to the launch date of its ID.3 electric hatchback more important than having all the software bugs worked out — with the assumption being that they’ll just be fixed later.

Our cursory assessment on over-the-air updates has been that they seem to possess countless opportunities for the industry to innovate and/or take advantage of customers. And it’s the main reason we’re not celebrating Ford’s recent announcement that the Mach-E will be equipped to receive OTA updates quite as loudly as other outlets.  (Read More…)

By on September 13, 2018

Tesla’s latest over-the-air update appears to have caused at least a few drivers to lose all Autopilot functionality. While the vehicles seem otherwise intact, the semi-autonomous driving mode that was supposed to be improved by the latest firmware installation ended up a little buggy. That’s unfortunate for Tesla — a company that could do without additional bad publicity.

Luckily, minor software issues are exactly that — minor. This isn’t on the same scale as Tesla’s CEO promising to go public or pretending to smoke weed online. It isn’t even as big of a deal as the company losing another high-ranking executive, which also happened this week.  (Read More…)

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