By on May 9, 2014

rebate

2007 was a nutty time for my car business when it came to buying parts and supplies.

All the auto parts stores around my dealership were busy blowing their financial brains out in the pursuit of commercial business. I was retailing all the good cars I could find at the auctions, and it wasn’t long before I started to see an armada of amazing deals come to my door.

12 free gallons of coolant (8 store brand concentrates, 4 Dex-Cool) at Autozone. 16 quarts of free synthetic motor oil plus 24 more quarts of conventional oil at O’Reillys. Advance Auto Parts would guarantee the lowest price. Then O’Reillys offered “cost plus” deals that I could barely even fathom. While the parts stores were busy slashing each other’s throats, I was steadfastly collecting all the cheap and free products that came from the marketshare bloodbath.

Armor All, Meguiars, Turtle Wax, auto care products that were trying to get a retail presence… all were practically free for the taking if you were willing to keep up with the offers. 2007 netted me enough auto care products to handle the next three years of my business.

This ended in early 2008, and by 2009, you could often get better deals by lurking at the Bob Is The Oil Guy web site. That’s when I started noticing a nasty trend. Things started to get a bit too cute with the rebates.

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