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Opinion: Nissan Used to Care. Does It Still Care?
Last week, Nissan – as part of the Renault Nissan Mitsubishi Alliance – announced an ambitious plan to invest 23 billion Euros in new products, starting with the all-electric Nissan Ariya crossover and compact Nissan Micra, as well as a commitment to developing a new type of solid-state battery that could rocket the company back to the forefront of the electric car market in a way that it hasn’t been since the original Nissan LEAF went into production all the way back in 2010. It was a bold statement of intent, but one that begs the question: Can Nissan pull it off?
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