The automotive infotainment operating system (OS) market is projected to grow by $247.84 million during 2021-2025, progressing at a compound annual growth rate (CAGR).

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A modestly priced new vehicle costs roughly the same as a bathtub full of smartphones. However, if you want to check your email or get an update on the weather, you’ll find the car at a clear disadvantage. Automakers are beginning to bill themselves as tech companies, but the majority have yet to master the art of integrating a pleasurable electronic interface. While manufacturers certainly don’t need cutting-edge displays to construct a competent mode of transportation, consumers expect more from their automobiles. Now, the industry’s competitive spirit is driving things forward.

One way of delivering on those growing expectations is to switch to an open-source platform that allows software developers to get new applications onto devices lickety-split. It’s the path Toyota has decided to take by running a Linux-based platform on the revamped Camry. With those advantages comes some potential risks, but it hasn’t stopped automakers from pushing for a standardized platform more representative of mobile devices.  (Read More…)