Tag: Op-Ed

By on January 26, 2021

BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.

Marketing departments always know what they’re doing, right?

(Read More…)

By on July 30, 2010

Noticed that things have been a little slower around here this week? Yes, well, it’s summer and I’m much harder to motivate in the summer. Also, I’ve been working on this op-ed on the Chevy Volt for the New York Times. My conclusion on the Volt?

In the end, making the bailout work — whatever the cost — is the only good reason for buying a Volt. The car is not just an environmental hair shirt (a charge leveled at the Prius early in its existence), it is an act of political self-denial as well.

If G.M. were honest, it would market the car as a personal donation for, and vote of confidence in, the auto bailout. Unfortunately, that’s not the kind of cross-branding that will make the Volt a runaway success.

By on November 23, 2009

The souring embrace, pre-souring.

No, General Motors is not paying back the taxpayers, nor will it ever fully… it’s more like a partial refund. That’s not exactly fresh news around here, but the Grey Lady called wanting the breakdown. So here it is. Just don’t ask how they misspelled the byline.

Recent Comments

  • speedlaw: Yankee, you are like two of my best auto service guys…my tire shop guy went to a year of dentistry...
  • speedlaw: I know three local mechanic shops well…the answer is….YES !
  • speedlaw: Sure…a Japan or German car has failed the stringent inspection tests…but has life yet. An...
  • Jeff S: Understandably GM is prioritizing truck production but eventually trucks will not be as popular and the cash...
  • mcs: ” trampling the rights of those who want to make their own medical decisions.” Like the guy cooking...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber