By on January 24, 2019

Daimler is updating its “Mercedes me” app to include on-board purchases via a virtual store, available across the globe. With the 2019 Mercedes-Benz A-Class, B-Class and GLE, customers can even order some optional equipment online after purchasing their vehicle. According to the manufacturer, customers can subsequently purchase digital radio, smartphone integration with Apple Carplay or Android Auto, and enhanced navigation. Think of it like downloadable content (DLC) in video games or new apps for your phone, only for your car’s MBUX infotainment system.

While it’s handy to have the ability to add optional equipment remotely, we’re always hesitant to praise anything that monetizes digital content. DLC and microtransactions have really pitted the gaming community against publishers, resulting in some pretty heinous schemes to nickel and dime the customer base. Now, the trend has moved beyond the borders of that industry and into the automotive sector.  (Read More…)

Recent Comments

  • FreedMike: @Corey: Ah, so the MB is still in the running, despite your previous protestations? Here’s my...
  • 28-Cars-Later: Recent deployment?
  • spookiness: I have ’10 Focus. Bought used @58k and I now have 135k. It has far exceeded my expectations. Lots...
  • FreedMike: I believe the 3.6 engine is also from Chevy. Also, it shares a platform with the current Camaro (which...
  • Art Vandelay: With respect to the 80 percent I am referring to where I am working ..a small US Territory in the South...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber