Tag: online ads

By on March 6, 2017

computer-mouse

The internet is infamous for suspect news stories and it’s becoming increasingly difficult to separate reputable information from propaganda, lies, and sensationalist garbage. Credible outlets take heat as #FakeNews while less stringent journalism continues to gain traction. The automotive industry is no different, especially when it comes to online marketing.

We’ve all been cruising the internet mindlessly and seen a suspicious headline for a new car paired with a blatantly fake image. I remember seeing photoshopped fifth generation Camaros purported to be “The Next Firebird” routinely for about a year before Pontiac finally passed away in 2010. While I knew it was bunk, I clicked anyway and compounded the problem. Sadly, things have not improved in the last few years.

Dealers and manufacturers are trying to figure out a way to ensure their products are better represented in the digital landscape — but they are struggling.  (Read More…)

Recent Comments

  • crispin001: Go Honda!!!!! Let’s all relax a bit….everyone sees the world differently, and we are all united here by...
  • Lou_BC: LOL
  • Lou_BC: A Jeep BEV. No rant? A certain someone would rant if a competitor announced a BEV pickup or cough hack...
  • Crosley: It’s funny there are still people that swear up and down a transmission flush can never hurt a...
  • slavuta: This swamp, I wouldn’t even drain. Just dump on it as much napalm as possible.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber