Tag: Omnicraft

By on January 24, 2017

Omnicraft Parts

A few months from now, if you’re driving your Chevrolet to get serviced and accidentally pull into a Ford automotive center, they will probably have you covered. In a bid to snag a little piece of everyone else’s action, Ford is launching a new parts brand for vehicles made by other automakers.

Omnicraft, the first new brand for Ford’s customer service division in over half of a century, is part of a clever plot to steer consumers toward the Blue Oval while capitalizing on the thriving parts industry. The United States imports nearly $150 billion in auto parts from China each year. Omicraft gives Ford the opportunity to take a stab at usurping some of that business for itself.

Considering that the average car has been on the road for eleven years now, rolling out this this brand is a minor stroke of genius.  (Read More…)

Recent Comments

  • ToolGuy: 13 city / 17 highway / 14 combined “I approve” – Vladimir Vladimirovich Putin (To...
  • ToolGuy: Hey kids, check it out. 1879 (the year) Edison incandescent bulb takes a little while to come up to full...
  • ToolGuy: Went for another bicycle ride today (more cycling miles than ICE miles this week) and stopped by the sketchy...
  • Jeff S: @WalterRohrl–I don’t know how much of an auto enthusiast EBFlex is because he has more of a...
  • Jeff S: No recalls everything is better than I expected. Love my new Maverick.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber