#olympics

Buick was one of the major sponsors of the United States Olympic Team for the 1984 Summer Olympics in Los Angeles— you know, the Games that got boycotted by the Evil Empire as payback for our boycott of the 1980 event— and the centerpiece of that sponsorship came in the form of a very special car: the 1984 Buick Century Olympia. We last saw one of these rare machines back in 2014, and now the Junkyard Find series returns with another, found in the San Francisco Bay Area a couple of months back.

The 2021 Summer Olympics, set to be held in Tokyo starting Friday, are proving to be quite unpopular, at least in Japan. And apparently, Toyota has taken notice and pulled the plug on its planned local advertising during the Games.

It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics.

According to a brand interest study, automakers who spent the most money saw no improvement in consumer perception, Automotive News reports.

I’ve been glued to various screens watching The Games of the Thirty-First Olympiad, much like many of you, I assume. Streaming some lesser-known sports, such as kayak slalom, which resembles a water autocross save the distinct lack of Tilley hats, has helped me get through slow days at the office.

But like any other time I’m watching a broadcast from another land, my petrol-addled mind wanders to the streets outside the televised event’s venue. I daydream about the cars parked there. What are those people driving that I can’t get here?

Topped only by FIFA, the two next-least trustworthy international sports associations have joined forces today to speculate that we could see Formula E cars race through Tokyo streets for the glory of games and country in 2020, according to F1Insider (via Road & Track).

The original report, which was written in German, says FIA executives pitched the idea to Olympic organizers and offered the Formula E cars for competition.

Canadian driver Jacques Villeneuve said he would “definitely” participate and added that 30 years ago tennis wasn’t part of the Olympic program, but now it’s a staple.

But that’s not even the best part.

Buick sold some special-edition Centuries as part of their sponsorship deal with the 1984 US Olympic athletes, and we saw one of these cars in this series last year. The later Olympic Edition Buicks are harder to find; there are still some ’88s around, but this is the first ’96 I can recall seeing anywhere. Let us admire its athletic grace.

Unhappy with his team’s performance this year in general and at the 2014 winter Olympics in particular, a German bobsledder compared the team’s slow sleds to the Trabant, the primitive 2-stroke powered cars sold in the former East Germany. ABC News quoted bobsled pusher Kevin Kuske, who has won four gold medals at previous Olympics, as saying, “If in 2010 we were sitting in a Formula One car, then this time we were sitting in a Trabby.” At the same time, German bobsled enthusiasts are a bit unhappy with BMW because the German car company helped make the sleds for the America bobsledders, who so far have done well in Sochi.

Yes, GM was a major sponsor of US Olympic athletes at the 1984 Summer Olympics (which were boycotted by most of the Warsaw Pact as payback for Jimmy Carter and friends boycotting the ’80 Olympics over Part XXIV in the War In Afghanistan), which meant that you could buy an Olympic Edition Buick Century that year. I moved to Southern California while the ’84 Olympics were going on, but all I remember about them was my friend who made the national news by drunk-driving over tens of thousands of orange cones set up for the bicycle-road-race event in Orange County (delaying the start of the event and earning five years of weekend orange-vest-freeway-cleanup duty)… and the sight of all these Olympic Centuries being driven around by low-level employees of the Games. Here’s one that managed to stay on the street for nearly 30 years, before washing up in an Oakland self-service yard.

The London 2012 Olympics promise to be a “low Carbon” affair. The London games will have everything from a low carbon Olympic flame to official energy provider EDF providing 24MW of energy from renewable resources. Even the official Olympic fleet is getting in on the “low carbon” act. What else is there to do? Right: The humble British Black Cab is getting the “low carbon” treatment. It’s coming from a source that had already been written off: Hydrogen.