Tag: old people

By on July 31, 2017

Ford Sync 3, Image: Ford Motor Co.

Technology is a major component in what makes a modern-day automobile desirable. It’s so important, in fact, that numerous quality and customer satisfaction surveys have cited owner misunderstandings of a vehicle’s electronic interface as the primary reason for specific models losing marks.

MyFord Touch was among the worst offenders, thanks to unreliable connectivity features and lethargic software. While Sync3 is much improved, it isn’t a perfect system and can still perplex luddites — just like any modern vehicle’s interface.

With that in mind, a Lincoln dealership in Michigan is conducting monthly seminars to help older folks feel more comfortable with all the newfangled electronic gizmos the kids today seem so damn enthusiastic about. It’s the sort of behavior most dealers should have been engaging in from the start but, unfortunately, has been reserved primarily for premium automakers.  (Read More…)

By on January 15, 2016

06 - 1988 Cadillac Coupe Deville Down On the Junkyard - Picture courtesy of Murilee Martin

When I was a kid, there was a plentiful selection of automobile choices for old people. There were Buicks. There were Cadillacs. There were Lincolns. There were Oldsmobiles. There were even a few Japanese cars that clearly catered to the elderly. “Enlarged Speedometer Font” was an actual option on more than one vehicle when I was younger.

But what about today?

(Read More…)

By on November 14, 2013

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A herd of automotive journalists get led off into a dark room filled with oversized furniture and cheap snacks.

It is where the ritual slaughter of truth takes place. A screen bigger than Wilt Chamberlain’s …. flashes in front of them as discordant music pulses and the beautiful people beam out their irrational exuberance of owning the upcoming 2014 model.

The actors and actresses on the screen are all young, sexy, virile, obscenely joyful, and about as genuine as a thirty-three dollar bill. Which is A-OK for me. Because after the fifteen minutes of corporate infomercials filled with empty code words such as “Value”, “Best In Class”, and “Award Winning”, the head honcho of the press junket let’s me, and everyone else, off the hook with the biggest lie in the car business.

“We believe our core audience will be young people in their 20’s and 30’s.”

(Read More…)

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