By on July 8, 2020

Daimler plans to turn up the volume on cost-cutting measures due to operating losses in the second quarter that haven’t officially manifested. CEO Ola Källenius believes the damage caused by the pandemic response will be too severe to proceed with business as usual for the rest of 2020. At the company’s annual meeting, held Wednesday, the CEO told shareholders to anticipate additional measures to protect profits.

“Our previous efficiency goals covered the upcoming transformation, but not a global recession. That’s why we are further sharpening our course,” Källenius said, noting that the company is currently in talks with labor representatives. Considering the automaker enacted a plan bent on reducing its workforce by at least 10,000 to save an estimated €1.4 billion ($1.6 billion) by 2022, we doubt those discussions are super cordial.  (Read More…)

By on November 14, 2019

On Thursday, Daimler made an announcement confirming earlier reports that it plans to cut roughly ten percent of its management staff as part of a broader restructuring plan. Financial hardship has become a sign of the times for the auto industry. Most sizable manufacturers are coming off an investment spree aimed at developing new-energy vehicles, autonomous driving systems, and connected services. Unfortunately, those commitments came at roughly the same time the world’s largest auto markets started to collectively plateau.

A broad approach no longer seems feasible for all but the absolute largest automakers on the planet. We’ve seen many attempt to downsize through restructuring or by entering inte partnerships with other firms to share costs — sometimes both. Knowing this as well as anyone, Daimler issued two profit warnings this year as Mercedes-Benz was fined $960 million in an emissions-cheating settlement while hemorrhaging cash through EV investments.  (Read More…)

By on November 11, 2019

Reports have come in from Germany that Mercedes-Benz has decided to reduce its management staff by around 10 percent globally. On Friday, German newspaper Suddeutsche Zeitung wrote that Daimler CEO Ola Källenius wishes to delete around 1,100 management posts while freezing wages for all 300,000 German employees — citing internal documents from the automaker’s works council.

Handelsblatt also said it intercepted a copy of the letter, with both outlets claiming Daimler would elaborate further on the plan this Thursday. While Mercedes said it couldn’t comment on the matter, its restructuring push was no secret, even before Källenius took over as chairman in May.  (Read More…)

By on November 8, 2019

Sascha Pallenberg, Daimler’s Head of “Digital Transformation,” shared a quote from CEO Ola Källenius issued at this year’s Automobilwoche Kongress, saying Mercedes-Benz is planning to manufacture an electric G-Class.

“There will be a zero-emission EV version of the Mercedes-Benz G-Class. In the past there were discussions whether we should eliminate the model, the way I see things now I’d say the last Mercedes to be built will be a G-Class,” Källenius said.

Using current battery technologies, this seems idiotic. The G-Class already outweighs pretty much every EV on the market this author can think of and it’s only going to get heavier once it’s lugging around a gigantic battery pack. The lightest G-Wagon tips the scales at 5,550 pounds. Another thousand wouldn’t be out of the question if Daimler expects it to have a truly competitive range. The model is just too heavy and has the aerodynamics of an open parachute.  (Read More…)

By on May 14, 2019

Planned successor for Daimler CEO Dieter Zetsche, Ola Källenius, says Mercedes-Benz will significantly reduce development costs under his supervision by accelerating alliances throughout the industry. This, of course, has everything to do with electric cars, as that’s all auto executives seem capable of discussing anymore.

“The cost structure of the electric car is above that of the combustion engine car. We are working hard on lowering this,” Källenius said on Monday. “We need to work on the cost of vehicle architectures. From where we are now, we need to make a significant step by 2025 in terms of cost.” (Read More…)

By on September 26, 2018

Image: Daimler AG

Daimler AG and its Mercedes-Benz division won’t have Dieter Zetsche at the helm for much longer. The mustachioed, jeans-loving chief executive, who’s headed the automaker since 2000, leaves the position in May, the automaker announced Wednesday.

Dr. Z isn’t leaving the company — come May, the 65-year-old will accept the role of chairman of the group’s supervisory board. Occupying Zetsche’s former position as head of Daimler and the Mercedes-Benz brand will be the first non-German CEO in the company’s exceptionally long history. (Read More…)

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