New York Auto Show: New MKZ, and Lincoln's Heartbreakingly Optimistic Vision Of The Future

“Imagine,” Ford’s marketing wunderkind Jim Farley suggested, “if your service advisor knew your name? If he knew your preferences? What you wanted?” Well, as a former owner of two Phaetons, I don’t need to imagine that. Everybody in VW service at my local dealer knew my name, my wife’s name, our weekend plans, and which one of the dealership’s loaners I liked best (“Blackie”, a Passat 2.0T). That’s what happens when you sell cars that require frequent servicing and have nobody on staff in the entire country who can perform said servicing in even a marginally competent fashion.

Farley, of course, wasn’t talking about 5400-pound German crapwagons. He was talking about treating Lincoln buyers to the finest dealership experience available.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉