Nearly Better Than the Real Thing: Porsche Taps Video Game Tech to Break New Ground in Automotive Design

Porsche has grown rather chummy with the video game community of late. In 2017, the automaker used North America’s largest gaming expo as a platform for the debut of the 911 GT2 RS. You can attribute that to a relatively recent marketing push that resulted in its vehicles appearing in interactive media after a long-standing absence. Porsche, for whatever reason, spent years being exceptionally choosy about which developers can license its vehicles for their games. This usually results in blockbuster titles using “RUF” as a placeholder or simply abandoning Porsche vehicles entirely.

The last five or six years have been different, however. Automakers want to broaden their marketing approach and get away from the big industry trade shows. For Porsche, that means video games, and the relationship is only getting stronger.

This week, Porsche Epic Games and the graphical processing wizards at NVIDIA gathered to showcase what they claim is a major breakthrough in computer design rendering. While we can’t say with any authority that this will forever change automotive design, what they’ve managed to accomplish certainly looks impressive.

Read more
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉