Tag: NREDI 2.0

By on April 23, 2018

While there’s nothing inherently wrong with a typical Nissan dealership, no one’s going to mistake one for the Taj Mahal. They’re functional structures, designed to hold salespeople that can walk you through the terms of a loan. Do they really need to be anything more?

Nissan says no, but it would still like its stores to undergo an ambitious renovation program that would alter the majority for the better. Executives in Japan said the brand intends to update 9,000 of its dealerships around the globe over the next five years. Changes include more prominent signage, updated customer-handling procedures, and more open concept showrooms and service departments.

However, just how much pressure HQ is exerting on North American shops to adhere to the changes is unclear. In the United States, dealerships are already subject to the Nissan Retail Environment Design Initiative (NREDI 2.0), which encourages tons of daylight via glass-fronted showrooms and wide open spaces. The overall look is extremely modern and inviting without feeling showy. Think really nice community college, rather than the hotel lounge experience some premium auto brands attempt to provide. (Read More…)

Recent Comments

  • Dave Holzman: No.
  • Jerome10: There are more enjoyable cars on the road. But, driving a 2006 corolla now, a terrible little car from a...
  • APaGttH: I REALLY want to love the Encore GX but that 3-cylinder engine? Yikes.
  • APaGttH: Well in defense, my 1989 Ford Probe went 186K miles in just 5 years and the only thing it chronically ate...
  • CobraJet: I totally agree. Way too much light coming at you on a two lane highway.

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States