By on April 22, 2015

LincolnContinentalConcept_10_Detail_Badge

Just as Cadillac embraces an all-new set of alphanumeric naming schemes, Lincoln is deciding that proper names may be better after all.

(Read More…)

By on November 29, 2013

2014 Lincoln MKS

Remember when Lincoln had cars with names such as Mark, Continental, Zephyr, Town Car and Versailles? Alas, unless you want to own a body-on-frame SUV from the newly renamed Lincoln Motor Company, your choices begin with MK, and end with a letter that somehow corresponds to the model in question.

Should Ford’s VP of Global Marketing Jim Farley have his way, however — and you happen to also be a resident of China — the next Lincoln to be sold may have a real name upon its backside once more.

(Read More…)

Recent Comments

  • 28-Cars-Later: Mazda’s future is to tread water further, at least in USDM.
  • 28-Cars-Later: The people who worked to free Ghosn should have faked their deaths shortly thereafter. I’m sure...
  • 28-Cars-Later: **** you dolphin and whale.
  • slavuta: What is the alternative? Range Rover? British behaved badly in the colonies not that long ago.
  • ajla: “but it may be larger than you think” I just don’t see it. Premium compacts from nonpremium...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber