By on April 22, 2015

LincolnContinentalConcept_10_Detail_Badge

Just as Cadillac embraces an all-new set of alphanumeric naming schemes, Lincoln is deciding that proper names may be better after all.

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By on November 29, 2013

2014 Lincoln MKS

Remember when Lincoln had cars with names such as Mark, Continental, Zephyr, Town Car and Versailles? Alas, unless you want to own a body-on-frame SUV from the newly renamed Lincoln Motor Company, your choices begin with MK, and end with a letter that somehow corresponds to the model in question.

Should Ford’s VP of Global Marketing Jim Farley have his way, however — and you happen to also be a resident of China — the next Lincoln to be sold may have a real name upon its backside once more.

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Recent Comments

  • Chocolatedeath: Funny. When I first saw the article about 2-3 hours ago I thought to myself..Great now I have to wait...
  • CKNSLS Sierra SLT: ToolGuy- Why are we comparing a vehicle that costs over double what those Hyundai’s cost?...
  • volvo: Good size and drive-train for an urban environment. Offer with adult looking exterior and with a full driver...
  • redgolf: Well, here comes the Jetsons! Wah Hoo!
  • mcs: Either that, or Manchester has sure grown a lot in the 2 days since I’ve I was last there.

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