By on October 20, 2017

2018 Audi A7 Sportback - Image: AudiSee that new Audi A3 with between 109 and 129 horsepower? That’s an Audi A3 30. And see the badge on the back of that Audi A4 2.0T? Right, it doesn’t say 2.0T. It says Audi A4 45.

Huh?

Exactly. Huh. Many huhs. “Huh?” is being heard everywhere. In fact, even within Audi, “Huh?”, was an expression heard often enough that Audi of America won’t be adopting the new model designation format. That’s a relief.

Remember when you looked at the back of a German car and could instantly decipher its engine displacement? (Read More…)

By on September 18, 2017

2017 Lexus IS200t - Image: LexusFirst things first: Lexus is hardly the only automaker deserving of blame for unintelligibly altering model nomenclature. Moreover, Lexus continues to offer some models for which the badge makes sense. A Lexus LX570, for example, is an LX with a 5.7-liter V8. The Lexus IS350 we tested earlier this month utilizes a 3.5-liter V6.

How sensible. How obvious. How traditional.

But for 2018, the Lexus IS and its RC stablemate will muddy the displacement waters that were already complicated in 2017 by a detuned 3.5-liter V6 that wore IS300 and RC300 badging. In 2018, while the mid-range car continues to make its power from a 260-horsepower 3.5-liter V6 (not the upgraded 311-horsepower 3.5-liter V6 of the IS350 and RC350), the 2.0-liter turbocharged mill that was previously under the hood of the IS200t and RC200t is now the engine under the hood of the rear-wheel-drive IS300 and RC300.

Confused? Yeah, we are, too. Let’s try that again. (Read More…)

By on March 27, 2010

BMW has filed trademark registrations for a series of new car names. According to reports, the names registered include i1, i2, i3, i4, i5, i6, i7, i8, i9 and E1, E2, E3, E4, E5, E6, E7, E8, E9. The M50d, Urbanic, Gran Coupe, Compactive, and Compactive Tourer names were also filed.

Autocar reports on fresh brand-equity casualties in BMW’s battle for mainstream territory. According to our sophisticated car name evaluation system, “Compactive Tourer” is the only moniker in this bunch that comes close to making the cut. But hey, it’s better than naming sub-1-Series BMWs after fractions. Or worse.

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