#nismo

Nissan may consider building a NISMO variant of its Maxima sedan based on sales of its SR model, The Detroit Bureau is reporting.

Initial sales of the Maxima have been relatively strong so far, and Nissan said it expects 20 percent to 25 percent of its sales to be of the sportier SR model.

A performance version of the Maxima would be welcome news considering the model was nearly killed off four years ago.

If you have an Internet connection and an interest in automobiles, you’ve no doubt heard about the 7:08 ‘Ring time claimed for the new Nismo GT-R. Nissan’s in the middle of putting on a trackday/party for compliant media in Japan right now for the purpose of celebrating said time, but one of the journalists who attended turned out to not be quite as compliant as the company might wish.

Though the Juke is marketed as a fun-to-drive vehicle for members of Generation Why, Nissan knows it could do better to make the crossover a performance monster, too. Enter the Juke NISMO RS.

Nissan’s NISMO division unveiled a couple of their creations at the 2013 LA Auto Show. The Sentra NISMO Concept is what happens when a seemingly pedestrian commuter car is turned into a 240-horsepower beast, and that’s only the beginning.

Let’s get one thing sorted. The picture above is not, I repeat not, the wasabi-snorting-485-horsepower-3.7-second-to-60 Juke that Nissan has been teasing. Instead, this is the Nismo treated Juke we saw at the Chicago Auto Show in February. If you’re disappointed, or if the unusual confluence of shapes that is the Juke has made you throw up a little in your mouth, don’t click past the jump. We warned you.

BMW has its M-series, Mercedes has its AMG, Audi has its R. Now, Nissan has its NISMO. Like most in-house speed shops, NISMO has its roots in a factory racing department. “NISMO is the first true performance brand of Japan’s major makers,” as Nissan’s marketing chief Simon Sproule tells me at NISMO’s new headquarters in Tsurumi, near Yokohama, today. “The others are only playing around.”

Invitation here

Jalopnik is making a big do about “NISSAN’S NISMO IS PLANNING A BIG ANNOUNCEMENT ON MONDAY.” And the Jalops wonder: “What could it be?” It might be the start of a large multinational co-operative project between Jalopnik and TTAC. Or not.

Nissan’s motorsports division doesn’t think it has enough brand awareness in America. To counter this perception, Nissan tossed out a few NISMO (NISsan MOtorsports) models at the Chicago Auto Show. First up we have the Juke NISMO which is Nissan’s oddly shaped small crossover vehicle. The NISMO treatment makes the Juke look even more conspicuous on American roads with shapes and styles never before seen on a production vehicle. Whatever you do, don’t look up Juke in the Urban Dictionary while at work.

“And it goes like [human excrement],” said a freshly minted Nissan spokesperson who requested anonymity on account of him having been on the job for only two weeks. The “it” was Nissan’s latest racecar. It needed a special announcement, because it entered the hall with utmost stealth. None of the usual straight pipe roar. The Nissan Nismo racer is silent power.