Tag: Nielsen

By on July 20, 2020

When I was a young lad, I had a box set of the goofball quiz show You Bet Your Life. Hosted by deceased comedy legend Groucho Marx, the program aired on both television and radio just as they were beginning to swap roles in terms of market dominance in the mid-20th century.

After ribbing guests, Marx would pause to acknowledge the sponsor. More often than not, they were Chrysler products — especially the now defunct DeSoto brand. While I had no idea if Groucho actually cared about the cars beyond the paycheck they offered, something about the format of having someone you actually liked pushing the product stuck with me. I’ve been a fan of DeSoto for years, despite having been born decades after it stopped existing as a brand.

It seems things might be coming full circle. With television now losing prominence to the internet, advertisers, in search of new avenues for income, and have stopped at podcasts. A recent Nielsen study estimated that roughly half of would-be vehicle shoppers visited a website for more information if they heard about it via an audio-focused medium with a strong personality behind it.  (Read More…)

By on October 13, 2014

Cadillac CUE

Nielsen, who are better known for its television ratings system than much else, recently published a report narrowing down who exactly goes for connected-vehicle technology the most.

Short answer: Men 55 and over, college degree in one hand, $100,000 in the other.

(Read More…)

Recent Comments

  • Tagbert: What is is about the comments section on this site? Almost every article has at least one comment that is...
  • theonlydt: Easy one for me, as owned a 2009 Sentra SE-R. Buy: the Sentra! This generation had a platform/chassis that...
  • Corey Lewis: No internet yet, so no.
  • Tagbert: Yes, Elon would spread doubt on pouch cells because that is not what Tesla uses. In fact there are lots of...
  • Corey Lewis: What an amazing and powerful marketing thing AWD has become, eh?

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber