Mitsubishi has an important product debut coming up: the all-new 2022 Outlander three-row crossover. In what will be the fourth-generation Outlander since 2001, the 2022 model ditches Mitsubishi’s ancient GS platform the Outlander has used since 2007 and sees a migration over to the same platform as the Nissan Rogue.
I think this is the beginning of the end for Mitsubishi in North America.
We’ve documented Nissan’s troubles for some time, breaking the situation down into numerous articles expanding upon the various elements that left the brand proclaiming this year’s financial performance will mirror 2019’s lackluster showing months ahead of the latter period’s scheduled reporting.
Everything seemed to go wrong for the company, forcing it to embrace aggressive cost-cutting measures to say afloat. U.S. sales were particularly horrendous going into the pandemic, which only added to the mounting list of hardships. Nissan is now predicting 2020 will be one of the worst financial periods in its history.
However, CEO Makoto Uchida predicts 2021 will be the point where the company finally turns a corner and begins its ascent toward sustained profitability. In fact, he believes that, with a little luck, the rebound might even begin in Q4 of this year. But that unbridled optimism is being tempered by COVID-19. Uchida worries the dreaded “second wave” could forestall Nissan’s recovery by several months. (Read More…)
Perhaps it’s fitting that in the post-LA auto show haze, we’re getting a mild refresh of our own.
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