Tag: new names

By on December 16, 2019

Kia

Kia recently revealed the best bundle of teaser images we’ve ever seen, as those pics left nothing to the imagination. And while we now know what the 2021 K5/Optima will look like, as it turns out, we don’t know what it will be called. Piqued by the brand filing patents for a new logo in Korea, everyone started digging to see what other changes Kia might be making behind the scenes… and it would appear that the Optima may adopt the Korean market’s K5 moniker for use overseas.

While that should help minimize international confusion, ditching the Optima name comes with a few risks. The sedan is among the brand’s best selling models in the United States. It also has a real name, like most Kia products, instead of an alphanumeric jumble that’s supposed to be indicative of its place in the lineup.  (Read More…)

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