Tag: new logo

By on March 6, 2020

BMW is updating its logo for the modern era. The old glossy emblem with the dated lighting effects the company has leaned upon for the last 23 years will be replaced with a new transparent image that nixes the black background entirely while maintaining the lettering and central blue-and-white roundel. You’ve probably already seen it on the Concept i4, or are perhaps familiar with its monochrome cousin intended to help distinguish the brand’s flagship models.

The manufacturer has said the new logo aims to establish a new corporate identity for online and offline communication purposes, so it could be reserved for press materials and advertising. Yet it has appeared on one automobile already, indicating the brand may eventually have bins of them at the end of every assembly line. Is it a fashion faux pas or the perfect reimagining of the brand’s longstanding iconography?  (Read More…)

Recent Comments

  • theflyersfan: @eng – so do I. There was nothing else like it on the roads at the time. I remember it being very...
  • BSttac: No. Tesla focus on that vaporware Cyber truck or whatever else you are lying to the public about making.
  • ajla: I don’t know if it is still the case (or ever was) but I believe Mercedes keeps making parts for at least...
  • ToolGuy: I trust the Biden-Harris Administration to do the right thing here.
  • DenverMike: A sub $20K EV CUV AWD would do the most damage to ICE sales. Yeah pickups, but CUVs are the biggest...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber