Tag: Nautilus

By on June 15, 2020

ford

Ford’s utility vehicle lineup may grow too crowded to sustain the midsize Edge and its Lincoln Nautilus sibling for much longer. That’s the opinion of AutoForecast Solutions’ Sam Fiorani, who claims the Blue Oval has cancelled next-generation versions of both models.

Introduced for the 2015 model year and facelifted for 2019, the two-row Edge and Nautilus (formerly, the MKX) slot between the compact Escape and three-row Explorer, but the appearance of new models in the coming years might trample these models into the dust. If so, it could spell the end of Ford’s vehicle manufacturing presence north of the border. (Read More…)

By on December 4, 2017

2019 Lincoln Nautilus

On Friday, our intrepid Managing Ed brought us a yaffle of photos from the L.A. Auto Show, wearing out the soles of his shoes in the process. From Ascent to Wrangler, there was plenty of new metal on display in the City of Angels.

What caught your eye at the show?

(Read More…)

By on November 30, 2017

Lincoln Ad Screencap

Another day, another chance for this author to write about the Lincoln brand. This time, we learn of the company looking outside the WPP ad agency for help marketing its new Lincolns.

The Glass House is not ditching its longtime partner. Instead, it’s turning to the Wasserman Media Group and their Laundry Service ad shop based in New York to handle social media for a new campaign for the redesigned 2018 Lincoln Navigator SUV.

(Read More…)

By on November 29, 2017

2019 Lincoln Nautilus, Image: Ford Motor Company

The tens of readers who follow my bleatings here on TTAC (Hi, Dad!) may recall my fondness for the Lincoln brand. Having spent my own hard-earned Canadian dollars on two of them, plus encouraging other family members to do the same, I would be lying if I said I’m not rooting for the brand to once again plant its feet firmly in the minds of its target demographic.

For me, the disarmament campaign started when Lincoln began abandoning real names in favor of an alphanumeric (minus the numeric) naming scheme. Turns out, after reading a revealing Automotive News interview with Lincoln’s marketing chief, I’m not the only one who disliked it.

(Read More…)

By on November 28, 2017

Lincoln Nautilus

Following up on our earlier post about Lincoln’s cryptic tweet (showing eight seconds of pavement and two seconds of half a chrome wheel), internet sleuth Chris Doane Automotive has unearthed some photos which seem to show a redesigned 2019 MKX.

Except this time around, Lincoln is – praise the pharaohs – deploying a real name. What did it select? Nautilus.

(Read More…)

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