By on September 22, 2016

Nassim Taleb

Nassim Nicholas Taleb has authored a series of books he labels Incerto, that Amazon tells us is “an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand.” The best known work in the series is “The Black Swan,” which teaches that highly improbable things happen frequently. His most recent work is “Antifragile,” which explains how successful systems deal with the random disorder of reality.

A recent essay by Taleb on Medium talks about how a small minority* of just 3 or 4 percent of a greater population can force accommodations by the majority. Taleb uses a broad range of examples — business, cultural, political, religious and culinary — to make the point that if a minority is large enough and intransigent enough in its needs or wants, that what it wants in specific doesn’t really matter to the majority, that minority’s wishes will prevail.

What does this have to do with cars? How many customers really want an illuminated vanity mirror in their sun visor?

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