Tag: Names

By on March 29, 2021

Volkswagen is either hellbent on destroying its brand appeal or we appear to be on the receiving end of an early April Fools’ prank because there’s a rumor going around that the automaker is going to be changing its name to “Voltswagen” to better encapsulate what an absolute cringe festival it has become.

Known best for offering unassuming but exceptionally nice to drive automobiles with styling that ages rather well, Volkswagen has been bending over backward to present itself as an EV manufacturer that’s chasing down all the latest trends. But your author is convinced that the initial feedback will be so overwhelmingly negative, VW will ultimately make some excuse and fall back to highlighting its more traditional aspects.  (Read More…)

By on August 2, 2019

The affectionately nicknamed “Baby Bronco” is due to debut later this year. Unfortunately, rather than being a pint-sized ORV, the vehicle is presumed to be a crossover sharing parts with the Escape and Focus. While none of us should have been shocked Ford would make this into a lifestyle vehicle, many held out hopes that the Diet Bronco would be more than a city car playing dress-up.

Confirmation that the auto would be unibody certainly took some of the wind out of its sails, but the model is still surrounded by intrigue. Most that stems from wondering exactly how capable the Bronco Jr. will be on a gnarly trail. The rest has to do with what Ford is actually going to call it, as nobody was positive it would hold onto the Bronco moniker.  (Read More…)

By on December 29, 2015

2017 Infiniti QX30 Reveal Los Angeles-5

Infiniti finally got our letter that the Q30 and the QX30 looked so much alike that we thought they were the same car.

From here and forevermore they’ll both be known as the QX30, according to the automaker.

Accordingly, the QX30 comes in three flavors: QX30 (nee Q30, or Sedan Spice), QX30 AWD (nee QX30, or Crossover Spice) and a sporty edition QX30S (nee Sporty Spice).  (Read More…)

By on April 23, 2015

Screen Shot 2015-04-23 at 7.06.36 AM

Continental. Zepher. Coronation. Lincoln has some great names in its history – much better than the MK-add-a-letter-here nomenclature of today. Actually, if your model naming scheme is best described as nomenclature, you’re probably doing it wrong.

(Read More…)

By on May 10, 2013

monte

Naming a car is tricky business. We know this because after years of challenging design work, engineering efforts, focus groups, and meetings that probably involved colorful PowerPoint presentations, Subaru named its first midsize SUV “B9 Tribeca.” Speaking of which: designing a car is tricky business.

(Read More…)

By on August 8, 2011

When should a redesigned car get a new name? Whenever the old one wasn’t a success? Or virtually never? Can car companies count on the excellence of a new car to reverse whatever damage was done to the public perception of the model name in the past?

(Read More…)

By on December 7, 2010

When we asked TTAC’s Best And Brightest whether Chevy should stick with the “Aveo” nameplate for its new subcompact offering or move in a new direction, only a few seemed to believe that “Aveo” carries much equity at this point. But then, it’s not like Chevy has a lot of small-car “heritage” to draw on… Sprint, Vega, Monza and Citation all have their obvious limitations. The B&B’s debate was typically dynamic, but it seems that this discussion has gone back and forth at the RenCen as well. GMI reports:

GM has struggled with the Aveo’s name for the last two years. According to sources former U.S. marketing chief Mark LaNeve originally wanted to rename the Aveo to “Viva.” Then–following GM’s bankruptcy filing last year–Bob Lutz ordered the Aveo name to stay put…

The lackluster image of the current Aveo has left GM’s new marketing chief, Joel Ewanick, to conclude that the car needs to be renamed. Although GM has not formally announced the new name, GMI sources are stating that GM has signed off on the name “Chevrolet Sonic.”

According to U.S. Trademark records General Motors LLC filed for a trademark on the name “Chevrolet Sonic” on October 5th.

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