#music

One thing that really sucked about the pre-MP3 era was that it was a huge hassle to get your car a cheap source of music that didn’t sound terrible. As I gather components to set up my Dodge A100 Hell Project with an ironic 8-track setup, I’m forced to recall the hot cassette deck that was more or less forced into my not-so-willing hands back in 1982.

Music and scents. That’s what surrounds me during my work at car shows. The music tries to drown out the display next door. The ladies, gentlemen, even the cars in the booth are carefully perfumed. (There are other scents … but let’s not go there.) Nothing evokes a greater emotional response than music and scents. Retail establishments have figured out how to get to you via your nose and ears for years. Until Smell-O-Vision is actually rolled out, TV advertising has to be content with the music side of things. Luckily, most auto manufacturers know exactly how to push our buttons with a great tune. Here are some of my personal faves.