Tag: morgan

By on August 17, 2011


Rattle off a list of the buzzworthy EV makers that seem likely to achieve the “holy grail of EV development,” a multi-gear electric car, and chances are that firms like Tesla, Fisker, Th!nk or even a major OEM like Nissan will make the cut. You probably wouldn’t consider the ultra-conservative British sportscar maker Morgan to be in the running, as they still build body substructures out of wood… surely the brand that’s most stuck in the early 20th Century seems an unlikely candidate for EV technical leadership. Think again…
(Read More…)

By on February 27, 2011

When I was a budding young copywriter in 1973, older, more settled advertising types smoked a pipe, had two basset hounds at home and came to the office in a British racing green, topless Morgan.  In wintertime, their lips were blue. Our generation was too drunk to even drive a car – even in the more lenient 70s. Now, Morgan, one of the last remaining true British carmakers, is going back to its roots: Three-wheelers. (Read More…)

By on November 4, 2010

You know it’s an all-new 2011 model because of the fancy computer-generated press shots, but otherwise would you have any idea that this is the 2011 model-year Morgan three-wheeler? Yes, the wackiest of British cottage sportscar shops has dusted off its old three-wheeler designs and is bringing the model back after a 58-year hiatus. InsideLine says the new version will offer 100 HP from a Harley “Screaming Eagle” engine and will weigh a mere 1,100-lbs, giving it an estimated 4.5 second 0-60 time. Of course, it will have to be homologated as a motorcycle thanks to the missing wheel, and there’s no word on price or American availability. Still, it seems to have retained the most important quality of its predecessor, namely that it is, as Sir Stirling Moss once put it,

a great babe magnet

By on January 21, 2010

As we reported earlier, TTAC is a subscriber to Morgan and Co.’s industry sales statistics. This means that current and detailed stats going back to 1993 are available to us, and we’re going to figure out the best way to share them with you. Like most things in life, there are pros and cons. The detail and amount of information is staggering, but it’s very affordable to us. It will save us time we don’t have to pore over numbers from manufacturers and compile them. But we also have to accept the segment categories as Morgan compiles them, and as you’ll see, there are times that doesn’t always jibe with how we intuitively categorize cars. Frankly, that’s getting harder to do all the time anyway: is the Flex a mini van or a crossover? Morgan sends us Excel spreadsheets and some basic charts. They’re not exactly exciting to look at, which is why we often succumb to spicing up these sales snapshots with a bit of eye candy. We’re going to be playing with different ways to present this stuff, so please let us know what works better, or not. I know you will anyway. (Read More…)

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