Tag: Monuments

By on December 19, 2017

BMW HQ electro-mobility

In a flagrant exercise of self-congratulation, BMW announced it met its sales goal of 100,000 electrified vehicles in 2017 “as promised.” Saying that this “underlines the company’s leadership role when it comes to electro-mobility,” BMW installed a battery-themed light installation on the side of its world headquarters in Munich, Germany, that announces “the future is electric.”

While this may be true, mainstream news outlets have muddled the brand’s message by framing the EV aspect all wrong — which is probably exactly what the automaker hoped for. We’re not going to slander the company’s achievement outright; the volume does represent a nearly 60-percent increase over last year. But these aren’t just battery-electric cars, they’re hybrids, mild-hybrids, and BEVs.  (Read More…)

Recent Comments

  • indi500fan: Totally agree…my buddy has a cobalt in the same league. Even his grandchildren haven’t been...
  • Lichtronamo: May 19 is Wednesday.
  • SCE to AUX: Bad service on a lemon car is why I won’t go back to Honda. Their arrogance and incompetence left a...
  • Scoutdude: Very true, though there are crank window work trucks still, even if most dealers don’t stock them.
  • SCE to AUX: Again, that depends on what you expect of a “Mustang”. Every buyer of a Mach-E is proof that...

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