Tag: Monuments

By on December 19, 2017

BMW HQ electro-mobility

In a flagrant exercise of self-congratulation, BMW announced it met its sales goal of 100,000 electrified vehicles in 2017 “as promised.” Saying that this “underlines the company’s leadership role when it comes to electro-mobility,” BMW installed a battery-themed light installation on the side of its world headquarters in Munich, Germany, that announces “the future is electric.”

While this may be true, mainstream news outlets have muddled the brand’s message by framing the EV aspect all wrong — which is probably exactly what the automaker hoped for. We’re not going to slander the company’s achievement outright; the volume does represent a nearly 60-percent increase over last year. But these aren’t just battery-electric cars, they’re hybrids, mild-hybrids, and BEVs.  (Read More…)

Recent Comments

  • Tele Vision: The word ‘myriad’ used correctly. Finally.
  • -Nate: No one will ever accuse todd of being honest, fair mined, compassionate and anything but a corporate alt right...
  • -Nate: Just so . I didn’t like the S10’s when they came out but millions of hard miles in fleets changed...
  • ravenuer: Ok, I get your point.
  • Inside Looking Out: I can assume that all of them are disposable, throw away cars. So I would not buy any if it comes...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States