By on November 2, 2016

Lead-RamTruck-Jeep-Wont-See-Dirt-SEMA-2016-11-2

For the automotive aftermarket, SEMA is all about showing off the latest and greatest gear, and more often than not that comes in the form of vehicle builds around the Las Vegas Convention Center. There’s everything from mild to wild, but there’s also plenty of trucks and SUVs that go so far over the top that they reach a level of absurdity.

That leads us to this collection of trucks. Although fitted with suspension lifts and aftermarket wheels, in spite of the aggressive tires these trucks and Jeeps at the 2016 SEMA Show will live their lives on asphalt and never see the dirt. (Read More…)

By on April 28, 2016

Upfitted Ford F-250 at Honolulu Ford, Image: Honolulu Ford

The time is ticking ever closer to the day an OEM slaps a $100,000 MSRP on a truck. It will happen, and it won’t be long before it does.

In 1997, $27,000 bought a lavishly equipped F-150 Lariat SuperCab with a 5.4-liter V8. Adjusted for inflation, that’s about $40,000 in today’s money. Adjusted for reality, that truck now carries a $45,000 MSRP. The $100,000 barrier will be crossed in perhaps a decade based on inflation alone, but inflation will not deliver the first $100,000 truck. Trim escalation and new equipment will cross the finish line first.

Regardless, OEMs won’t be the first to push MSRPs into the stratosphere. That distinction goes to the aftermarket, in conjunction with dealers. And, unsurprisingly, together they’ve already made a $100,000 pickup a reality.

(Read More…)

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