By on April 22, 2019

Image: Ford

Buyers without the necessary cash (or need) to get into a Bronco next year will have an alternative choice — possibly one with a similar name.

While Ford’s upcoming compact unibody ute, underpinned by the same platform used by the 2020 Escape, has carried the “baby Bronco” moniker ever since Ford revealed the model’s development, the automaker might actually bestow a similar name on the retro-themed vehicle. (Read More…)

By on March 11, 2019

After creating ripples throughout the automotive community by announcing an all-electric next-generation Macan small crossover, Porsche might go a step further and ditch the model’s name altogether.

Talk about severing links to the past… (Read More…)

By on April 7, 2018

During the early planning for Hyundai’s sales-boosting crossover push, the automaker announced the Santa Fe Sport would become brawnier, while its larger Santa Fe sibling would go bigger, adopting a name that buyers wouldn’t confuse for its little brother.

We’ve already seen much of this come to pass. First off, there’s now a subcompact Kona crossover to lure buyers into the brand. The Santa Fe Sport grows larger for the 2019 model year, ditching its name for “Santa Fe.” Meanwhile, the existing Santa Fe dons an “XL” to differentiate itself until a larger replacement arrives.

Is the name of that range-topping utility vehicle no longer a mystery? (Read More…)

By on November 29, 2017

2019 Lincoln Nautilus, Image: Ford Motor Company

The tens of readers who follow my bleatings here on TTAC (Hi, Dad!) may recall my fondness for the Lincoln brand. Having spent my own hard-earned Canadian dollars on two of them, plus encouraging other family members to do the same, I would be lying if I said I’m not rooting for the brand to once again plant its feet firmly in the minds of its target demographic.

For me, the disarmament campaign started when Lincoln began abandoning real names in favor of an alphanumeric (minus the numeric) naming scheme. Turns out, after reading a revealing Automotive News interview with Lincoln’s marketing chief, I’m not the only one who disliked it.

(Read More…)

By on August 24, 2017

Audi A8 naming numbering, Image: Audi AG

Remember the good old days, back when the numerical part of a car model’s alphanumeric name usually referred to its placement in the lineup or engine size? That went out with powdered wigs and polio. Get with the times. You can’t even count on Mercedes-Benz or BMW to follow through on that anymore.

Audi, however, seems to be blazing a confusing new trail, one that hopefully doesn’t become the norm within the industry. The automaker announced today it will tack an extra number onto existing alphanumeric names, describing not the displacement, not the wheelbase, but the specific vehicle’s power ranking within the model’s range — using a two-digit number (which means nothing on its own) as a signifier of the vehicle’s horsepower.

Prepare to feel nostalgic. (Read More…)

By on June 3, 2017

2017 SEAT Ateca, Image: SEAT

Volkswagen Group’s Seat division has turned to Twitter to figure out a name for its upcoming three-row SUV. Yes, an automaker has entered the wild and woolly world of 140-character outrage in order to start a hashtag campaign, one destined to yield both a model name and positive PR.

Imagine, an automaker asking its fans what name they’d like to see on their seven-seater. Makes you feel all cozy and loved. There’s only one rule for naming suggestions: the 2018 SUV must have a name derived from Spanish geography, much like existing models.

While the company’s #SEATbuscaNombre (#SEATseekingName) campaign is both cute and trendy — and thus a little insufferable — it has this writer wondering if other automakers should do the same. Never mind looking like a follower, and never mind the inevitable jokes.

There’s value in “regular” people’s opinions. (Read More…)

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