Tag: Mobility

By on June 9, 2019

Following announcements that Toyota would be working on a shared electric vehicle platform with Subaru, as well as a jointly developed crossover, the brand conducted a press conference on Friday regarding its decision to “popularize BEVs.” While the announcement didn’t deal with the specifics of cutting-edge tech, auxiliary business opportunities, or even a total shift toward battery electric vehicles, it did represent a major commitment from a manufacturer that’s notoriously cautious in its decision making.

Opening the conference, Executive Vice President Shigeki Terashi focused largely on the challenges of electrification. Terashi said Toyota’s intent has always been to support “social progress” and curb CO2 emissions while acknowledging that it had only made formal commitments to electrification within the last couple of years. However, he showed that the automaker has been busy within that time, and had several initiatives in the works aimed at repositioning Toyota as a mobility brand, by outlining the company’s extremely complex EV strategy.

Buckle up, because there is a lot to this — including some new cars.  (Read More…)

By on May 23, 2019

Over the last six months, automakers have announced roughly 38,000 job cuts as part of global restructuring efforts. While such things are typically part of the normal ebb and flow of the industry, the ebb could be a prolonged one as manufacturers seek ways to mitigate the high cost of tech and figure out what their businesses should look like in the 21st century.

A litany of other issues are impacting jobs. China’s economy turned out to be less stable than presumed, trade tensions have escalated in practically every major market that builds cars, and most of the developed world appears to be nearly tapped out in terms of sales growth.

As a result, analysts are growing concerned that the layoffs we’ve seen thus far are just the beginning. But they’re not the only ones. Industry insiders are also willing to admit that times are changing — and rather drastically.  (Read More…)

By on May 22, 2019

This outlet has frequently made light of Ford’s more imaginative mobility projects, but they’ve spanned the gamut in terms of functionality. While dressing up college students to resemble a car seat in order to test the public’s perception of autonomous vehicles was certainly funny, it also provided some meaningful R&D insight. Meanwhile, Carr-E and the automaker’s lane-keeping bed were little more than comic distractions, outperforming many of today’s hottest stand-up entertainers in terms of laughs per minute.

However, Ford’s latest project deserves to be taken more seriously. It’s both far more useful than what we’ve grown accustomed to and holds far broader implications for society. (Read More…)

By on May 21, 2019

GM Launches Personal Mobility Brand: Maven, Image: General Motors

Anyone following the saga of Uber and Lyft know that mobility services are not — not yet, anyway — a money tree that bears unlimited financial fruit. The same can be said of mobility services offered by automakers.

General Motors’ car-sharing service, Maven, like those more well-known companies, is still a fledgling operation experiencing growing pains. Its latest growth move involves shrinking, with the mobility brand dropping out of eight U.S. markets. (Read More…)

By on April 29, 2019

As we continue reporting on how costly mobility projects, connectivity, and autonomous development are weighing on automakers’ bottom line, readers want to know exactly when these endeavors will become profitable. While the path for data acquisition and in-car marketing is fairly clear, self-driving cars are new territory. But it’s all speculative. Logistical, ethical and regulatory issues abound — and legislators seem rather poorly informed on the technology in general.

For now, companies have a pass to test autonomous vehicles in limited quantities across the United States. The next move, which some firms (like Waymo) have already undertaken, involves adapting test-bed AVs for use in commercial fleets. Profitability is another matter, and concerns are mounting that the technology isn’t ready and might not be for some time.  (Read More…)

By on April 2, 2019

Despite playing host to what everyone presumed would be a very hot property, Lyft’s IPO hasn’t panned out as expected. While the company’s Friday stock debut was strong, April 1st was less promising, with Lyft’s share price slipping by nearly 12 percent in a single day. It’s now well beneath the target price, casting doubts about the financial sustainability of mobility firms.

It’s a complicated issue. Lyft was valued at more than $22 billion when it went public last week, but investors are concerned with the company’s inability to turn a profit. Last year, the ride-hailing giant posted a net loss of nearly $1 billion. With Uber likely to announce its own IPO soon (and likely face similar headwinds), many are concerned.  (Read More…)

By on March 19, 2019

2017 Toyota Corolla LE - Image: Toyota

Annoyed by the lack of passenger data available from ride-hailing companies like Uber and Lyft, two researchers took matters into their own hands. Hoping to learn why people use ride-hailing apps to get around town, the authors of a study published in the Journal of Transport and Land Use joined forces, with one of the men volunteering to get behind the wheel of a 2015 Honda Civic on the mean streets of Denver, Colorado.

If Uber and Lyft wouldn’t share, maybe real, live passengers would. (Read More…)

By on March 14, 2019

Every few months, the American Automobile Association gives us an update on the public’s feelings toward autonomous vehicles. Its surveys continue to place the number of individuals made uncomfortable by the idea of riding in a self-driving car at around 3 in 4.

While the ratio did come down slightly in 2017, high-profile fatalities involving autonomous (or Autopilot-enabled) vehicles in Florida, California, and Arizona ultimately took the number of fearful motorists back up to 78 percent by the start of 2018. For 2019, AAA said 71 percent of survey respondents still had serious trepidation, with only 19 percent claiming they’d even consider putting a loved one into a self-driving vehicle. (Read More…)

By on March 11, 2019

Image: FCA

With Sergio Marchionne gone, most assumed Fiat Chrysler Automobiles would swiftly enact the late CEO’s plan to convince another automaker to partner with the company. Until recently, FCA was viewed as a dinosaur within the industry — limping along since its Fiat acquisition with a lineup of unpopular European imports and oversized American vehicles that couldn’t possibly endure tightening fuel regulations.

However, the reality turned out to be quite different. While Fiat’s volume in the U.S. fell from its 2014 peak of 46,121 units to just 15,521 deliveries in 2018, Dodge and Chrysler managed to endure their losses more gracefully, cutting less-profitable models from the lineup and focusing instead on larger vehicles requiring less pricey R&D. Meanwhile, Jeep rose like a phoenix from the ashes — with its annual volume going from 231,701 deliveries in 2009 to last year’s 973,227 units.  (Read More…)

By on February 22, 2019

Image: Daimler AG

As the marketplace evolves and the rise of “mobility” threatens to lock laggard automakers out of new revenue streams, old rivals are coming together to get out ahead of the competition. Take BMW and Daimler, for example. The German companies, normally embroiled in high-end sales combat, have cosied up to each other in recent years.

While they’re not sharing platforms and engines, the two do feel there’s benefits in joining forces on mobility. By mobility, we mean carsharing and all that sexy stuff you can’t get enough of. A pact between the two rivals came last March.

On Friday, the two automakers released the details of their mobility partnership, announcing five joint ventures funded by a combined $1.13 billion investment. (Read More…)

By on February 21, 2019

MAVEN APP

Rather than look outside the company for some Silicon Valley-reared go-getter, General Motors sourced its new Maven boss from within. The automaker’s mobility brand was left leaderless following the unexpected January departure of Julia Steyn, who led the brand since its 2016 inception.

Into Steyn’s shoes steps Sigal Cordeiro, a 19-year GM veteran who most recently served as executive director of global product marketing for the automaker’s overseas GEM platform — a vehicle architecture intended to help GM grow its presence in emerging markets. Cordeiro now must guide Maven through its growing pains, ultimately taking it … somewhere. (Read More…)

By on February 19, 2019

Image: PSA Group

While your author is normally very wary of manifestos, especially those originating from Europe, an automotive missive from France captured his attention.

It contained all the right ingredients: personal autonomy (ie – freedom), affordability, and most important of all, deregulation. It was a manifesto of freedom, penned by Citroën. I’m yours, comrade — er, camarade! (Read More…)

By on February 19, 2019

When I was a lad, there were two family-owned and operated dealerships within walking distance of my home. Upon reaching driving age, one had already closed while the other began adding storefronts in different towns. It now has three locations, ensuring a meaty inheritance and lifelong job security for several members of my graduating class.

It’s the nature of the free market and a familiar story. According to an assessment from the National Automobile Dealers Association, singular showrooms have gone from 7,514 strong to just 4,904 between 2008 and 2018. That’s a 35-percent decline, whereas the number of dealers with 10 or more stores increased 62 percent over the same period.  (Read More…)

By on February 14, 2019

Last November, the world learned that both General Motors and Ford planned to enter the field of two-wheeled transportation as part of their new identity as “mobility” companies. Ford chose to purchase electric scooter startup Spin, whereas GM wanted to mass produce two e-bikes intended for direct sale. However, not much was known about the actual product, where they would be made available, or what the company intended to call them.

That changed Thursday, when GM announced its electric bicycles will carry the brand name “Ariv” (styled as ARĪV by the company) and commence sales within Europe in the second quarter of 2019. Customers have a choice between a compact e-bike and an even smaller, foldable one for a little more money.

Considering how much the authors on this website like to rag on rental scooters (which are an unholy menace), we’re glad to see General Motors take this route. Love or hate them, bicycles are better solutions for urban transport than standing scooters, and encouraging people to own them means fewer e-vehicles littering the sidewalk.  (Read More…)

By on January 29, 2019

Image: GM

Julia Steyn, head of General Motors’ Maven mobility brand, is reportedly leaving the company. Stayn joined GM in 2012, starting out as the automaker’s vice president of corporate development and global mergers and acquisitions, then switching to the company’s urban mobility unit and Maven three years ago.

Maven, if you’re not aware, is a GM-owned car-sharing service that underwent an expansion last year, allowing owners of newer GM cars to rent out their vehicles to eligible users. The mobility experiment will have to continue with someone else at the helm. (Read More…)

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