By on January 8, 2019

Hyundai kicked off the New Year by teasing a concept vehicle it claims can tackle just about any terrain in a manner befitting Inspector Gadget. That’s because it’s time for the 2019 Consumer Electronics Show (CES), which is the premiere event for showcasing half-baked and incomplete technological marvels in a desperate effort to titillate investors and tech fetishists.

For Hyundai, that meant rolling out computer-generated images of Project Elevate and its Ultimate Mobility Vehicle (UMV) after a few days of gentle teasing. Normally, I wouldn’t touch a topic like this if I wasn’t planning on making fun of it — which is what I intend to do here. But before getting too deep into the ridicule, there’s an important takeaway to be made: This lack of vision might herald the final days of mobility-based marketing.  (Read More…)

Recent Comments

  • HotPotato: Don’t confuse us with facts, there’s baseless and ill-informed outrage to indulge!
  • spookiness: I changed all the interior lights (and license plate) in my Focus to white LED years ago (2014?)....
  • spookiness: I did 2 engine mounts about 6 weeks ago, so I’m in good shape for awhile (knock on wood). Car does need a...
  • spookiness: edit
  • Budda-Boom: You win this post, Teddy!

New Car Research

Get a Free Dealer Quote

Who We Are

  • Timothy Cain
  • Matthew Guy
  • Ronnie Schreiber
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth