Tag: MLC

By on July 23, 2011

When BMW launched its X6 a few years ago, it was widely considered an abomination and a deviation from the true BMW way. Justin Berkowitz, while still working for TTAC, called it the BMW Xcreable X6 and claimed it was conceived while “a BMW X5 went out drinking with a Scion tC. They had way too much Jose Cuervo and yada yada yada…”

As it happened so often, the opinions of the experts were ignored by the market, and the X6 turned into a runaway success. Audi supposedly can’t stand on the sidelines. Now, Daimler is rumored to line up an X6 fighter of its own. (Read More…)

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