By on April 16, 2018

Mitsubishi Evolution VIII

While Mitsubishi Motors isn’t in the same dire straits it once was, the brand has only recently stopped hemorrhaging sales after doing so for over a decade. After losing half of its annual volume between 2002 and 2004, Mitsubishi trudged further into delivery darkness during the recession — finally dragging itself back into the light after SUV sales improved. Unfortunately, its image has not been so quick to recover and volume has a long way to go before anyone at the company will be celebrating.

However, the brand has a lot of closeted fans over the age of 30 in the United States. There was a time when Mitsubishi offered affordable transportation that you could happily live with and a handful of fun models for those interested in hooliganism. People who remember driving those vehicles don’t see Mitsubishi as a lost cause, but as a formerly important automaker that has seriously lost its way.

Fortunately, the brand now has the means to find itself. With help from the Renault-Nissan Alliance and its own parent company, Mitsubishi Motors may even be poised for a comeback. Last year the company sold 103,686 vehicles inside the United States, a feat which hadn’t been replicated since 2007 when the brand was still losing sales like they were socks in a dryer.  (Read More…)

By on June 15, 2017

Drone, Public Domain

Now that automakers have more or less mastered the ability to assemble competent transportation for the masses, the quest to build a better car has branched out into strange places. Connectivity is one of the burgeoning frontiers of automotive achievement and its threshold for greatness continues to be raised. With navigation and phone integration handled, manufacturers have begun seeking other ways to interconnect vehicles with all manner of devices. Occupants can now benefit from onboard GPS, Wi-Fi, and — more recently — smart home devices like Amazon’s Echo.

Drones could be next.

While it sounds almost comically implausible, several automakers and suppliers have begun toying with the idea of equipping specific models with drones. Last September, Mercedes-Benz introduced the idea that its delivery vans should have the option of being equipped with package-toting quadcopters as part of a five-year-plan to terrify suburbia. FCA designed a concept Wrangler for the Easter Jeep Safari that included a roof-mounted landing pad for a recreational drone. Mitsubishi Electric is showcasing its new FLEXConnect.AI infotainment platform with drone functionality.  (Read More…)

By on April 27, 2017

[Image: goodharbor/Flickr]

A major auto industry supplier has found itself on the receiving end of a multi-million-dollar fine north of the border, following an investigation into an international bid-rigging conspiracy.

The Ontario Superior Court of Justice leveled a fine of $13.4 million against Mitsubishi Electric on Tuesday for its role in the illegal agreement. The supplier pleaded guilty to three charges, making it only the most recent Japanese supplier to face expensive justice for landing a juicy — but dodgy — parts contract. (Read More…)

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