BMW Patents Projection Side Mirror Display, Cool But Pointless

The problem with being in the sales business is the need to constantly outdo your rivals. Automakers know this better than just about anyone, which is why you see gimmicky features installed into vehicles that probably would have been just as good without them. But one never knows what’s going to catch on with consumers and you’ll never catch the big one if you don’t go fishing, so you’ll see patents filed on just about everything.

BMW has reportedly done just that with its new virtual mirror technology system that merges camera-based mirrors with olde-tyme projection technologies. The purpose appears to be something that replicates the experience of traditional side mirrors (which work fine) while adding some modern features that can only be accomplished using the newer stuff.

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It's a Slow Road to Rear-view Video, but Magna Says It's Ready

Even though automakers routinely preview concept and prototype vehicles with camera mounts replacing traditional side and rear-view mirrors, you’ll have to wait a while before the technology makes its way to production vehicles. While Japan thinks ditching mirrors for a digital display is sugoi (Japanese for hunky-dory), other nations have maintained some amount of trepidation in embracing the technology.

For our purposes, both Canada and the United States have examined the matter, yet neither feels ready to make any industry-altering decisions. Supplier Magna International says that’s okay ⁠— it’ll be ready to hook up North America with the applicable hardware when the time comes. Plenty of downsides can be found in swapping out traditional mirrors, offsetting some of the benefits, and lawmakers need to figure out how to manage that when it comes time to redefine automotive regulations.

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  • Dave M. My sweet spot is $40k (loaded) with 450 mile range.
  • Master Baiter Mass adoption of EVs will require:[list=1][*]400 miles of legitimate range at 80 MPH at 100°F with the AC on, or at -10°F with the cabin heated to 72°F. [/*][*]Wide availability of 500+ kW fast chargers that are working and available even on busy holidays, along interstates where people drive on road trips. [/*][*]Wide availability of level 2 chargers at apartments and on-street in urban settings where people park on the street. [/*][*]Comparable purchase price to ICE vehicle. [/*][/list=1]
  • Master Baiter Another bro-dozer soon to be terrorizing suburban streets near you...
  • Wolfwagen NO. Im not looking to own an EV until:1. Charge times from 25% - 100% are equal to what it takes to fill up an ICE vehicle and 2. until the USA proves we have enough power supply so as not to risk the entire grid going down when millions of people come home from work and plug their vehicles in the middle of a heat wave with feel-like temps over 100.
  • Kwik_Shift_Pro4X Where's the mpg?