Tag: mirrors

By on June 3, 2021

The problem with being in the sales business is the need to constantly outdo your rivals. Automakers know this better than just about anyone, which is why you see gimmicky features installed into vehicles that probably would have been just as good without them. But one never knows what’s going to catch on with consumers and you’ll never catch the big one if you don’t go fishing, so you’ll see patents filed on just about everything.

BMW has reportedly done just that with its new virtual mirror technology system that merges camera-based mirrors with olde-tyme projection technologies. The purpose appears to be something that replicates the experience of traditional side mirrors (which work fine) while adding some modern features that can only be accomplished using the newer stuff.  (Read More…)

By on January 11, 2020

Even though automakers routinely preview concept and prototype vehicles with camera mounts replacing traditional side and rear-view mirrors, you’ll have to wait a while before the technology makes its way to production vehicles. While Japan thinks ditching mirrors for a digital display is sugoi (Japanese for hunky-dory), other nations have maintained some amount of trepidation in embracing the technology.

For our purposes, both Canada and the United States have examined the matter, yet neither feels ready to make any industry-altering decisions. Supplier Magna International says that’s okay ⁠— it’ll be ready to hook up North America with the applicable hardware when the time comes. Plenty of downsides can be found in swapping out traditional mirrors, offsetting some of the benefits, and lawmakers need to figure out how to manage that when it comes time to redefine automotive regulations(Read More…)

Recent Comments

  • msquare: These cars were a hit when they first came out, actually in spite of the indifferent quality. Like here in...
  • DenverMike: Dear IIHS, Eat a d!ck. You can only DREAM of a world where you’re mostly dealing with stoned...
  • RHD: With electric cars comes the installation of solar panels on the roof. Free charging for decades makes for a...
  • RHD: Good question, I was wondering the same thing. These will be popular in Jeepistan? I would expect it to sell...
  • dal20402: I don’t get it either, but I am told with great conviction that a Volvo XC90 is like designer...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber