#minivehicles

How do you make money with small cars? You make it up with volume. The Japanese market for the very Japanese minivehicles, or kei cars, is shrinking. So what do manufacturers do? They circle the diminutive wagons and forge joint ventures.

Subminiature, or „kei“ cars ( from kei-jidosha – subcompact cars) have been a Japanese phenomenon. At one time, their combined share was 1/3 of Japan’s market. Unlike anime and Pokemon, the 660 cc vehicles never much made it beyond Japan’s shores. And recently, the sales of the pocket monsters on wheels had been flagging. Last February, the little critters had recorded their first rise rise after 15 months of going down – by a hair of 0.7 percent.

According to today’s Nikkei [sub], “improvements in hybrid and electric technology are dulling the fuel-efficiency edge that minivehicles have long had over larger cars. To maintain their advantage, makers of minis are putting their autos on diets, shaving weight wherever they can to eke out better gas mileage.”

If you are a daily reader of the Nikkei, as we are in the Schmitto-san household, you can sometimes lose your confidence in Japanese precision and accuracy.

Yesterday, we quoted the Nikkei as saying that “sales of new cars and trucks rose 36 percent year on year to 293,410 units in November, marking the fourth straight month of increase, the Japan Automobile Dealers Association said Tuesday. Passenger car sales surged 43.8 percent to 268,450 units.”

Today, we read in the Nikkei that “new-vehicle sales increased 18.3 percent to 436,535 units in November for a third straight year-on-year gain, according to industry data released Tuesday.”

Shitsurei?